{"id":1706,"date":"2022-04-15T22:51:00","date_gmt":"2022-04-15T13:51:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=1706"},"modified":"2024-07-17T15:29:19","modified_gmt":"2024-07-17T06:29:19","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%88%86%e6%9e%90%e3%81%ae%e3%83%95%e3%83%ac%e3%83%bc%e3%83%a0%e3%83%af%e3%83%bc%e3%82%af%e3%82%92%e8%a7%a3%e8%aa%ac","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=1706","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/h2>\n\n\n
\n
\"Framework\"<\/figure>\n<\/div>\n\n\n

\u7686\u3055\u3093\u3053\u3093\u306b\u3061\u306f\u3002\u30e9\u30a4\u30bf\u30fc\u306e\u78ef\u76ee\u3067\u3059\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u624b\u6cd5\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3044\u304f\u3064\u304b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u57fa\u790e\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u99b4\u67d3\u307f\u306e\u306a\u3044\u4eba\u3067\u3082\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u624b\u6cd5\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u90e8\u5206\u304c\u3042\u308b\u3001\u3082\u3057\u304f\u306f\u4f7f\u3044\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u306a\u3069\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306f\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u3068\u305d\u308c\u3092\u7528\u3044\u305f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6226\u7565\u7acb\u6848\u306b\u5fc5\u8981\u306a\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3000\uff13\u9078<\/h3>\n\n\n\n

STP\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

\u5206\u6790\u306e\u969b\u306b\u5fc5\u8981\u3068\u3055\u308c\u308b\uff13\u3064\u306e\u89b3\u70b9\u3001”Segmentation”\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3001”Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09”Positioning”\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e02\u5834\u3092\u3042\u308b\u5c5e\u6027\u30fb\u30cb\u30fc\u30ba\u7b49\u3067\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u5e74\u9f62\u3084\u6027\u5225\u3001\u8077\u696d\u306a\u3069\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8d77\u70b9\u306b\u3057\u3066\u9867\u5ba2\u306e\u6027\u8cea\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5229\u7528\u9867\u5ba2\u3092\u5206\u3051\u308b\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u5e02\u5834\u306b\u6cbf\u3063\u3066\u6c7a\u3081\u308b\u306e\u304b\u3001\u6a2a\u65ad\u7684\u306b\u5e02\u5834\u3092\u72d9\u3063\u3066\u3044\u304f\u304b\u3001\u307e\u305f\u306f\u3088\u308a\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3092\u72d9\u3063\u3066\u3044\u304f\u306e\u304b\u306a\u3069\u3001\u3069\u3053\u306b\u5c55\u958b\u3057\u3066\u3044\u304f\u304b\u3092\u898b\u6975\u3081\u308b\u4f5c\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

\u305d\u3057\u3066\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\u3001\u53c2\u5165\u3059\u308b\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u3068\u4ed6\u793e\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u898b\u5b9a\u3081\u3066\u3082\u3001\u305d\u306e\u5e02\u5834\u306e\u4e2d\u306b\u3044\u308b\u7af6\u5408\u3068\u7af6\u4e89\u3092\u5f37\u3044\u3089\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3067\u3059\u306e\u3067\u3001\u5206\u6790\u3092\u9032\u3081\u81ea\u5206\u305f\u3061\u306e\u63d0\u4f9b\u4fa1\u5024\u3092\u898b\u5b9a\u3081\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u3064\u307e\u308aSTP\u5206\u6790\u3092\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3084\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u8a8d\u8b58\u3057\u3064\u3064\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u628a\u63e1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n

1\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u3001\u3069\u306e\u5de5\u7a0b\u3082\u6b20\u304b\u305b\u306a\u3044\u8996\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n

\uff13C\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

3C\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306e\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n

3C\u3068\u306f\u3001”Customer”\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001”Competitor”\uff08\u7af6\u5408\uff09\u3001”Company”\uff08\u81ea\u793e\uff09\u306e\u305d\u308c\u305e\u308c\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u5ba2\u89b3\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u4e3b\u773c\u3092\u7f6e\u3044\u305f\u5206\u6790\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u3092\u6f0f\u308c\u306a\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u5e02\u5834\u30fb\u9867\u5ba2\u3092\u6307\u3057\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u3084\u6210\u9577\u6027\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u80fd\u529b\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30da\u30c6\u30a3\u30bf\u30fc\u306f\u7af6\u5408\u306b\u3064\u3044\u3066\u8abf\u3079\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u58f2\u308a\u4e0a\u3052\u3084\u793e\u54e1\u6570\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u7af6\u5408\u306e\u72b6\u6cc1\u3001\u7af6\u5408\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30f3\u30d1\u30cb\u30fc\u306f\u81ea\u793e\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u30fb\u9867\u5ba2\u3001\u7af6\u5408\u306e\u5206\u6790\u3092\u57fa\u306b\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u5e02\u5834\u30fb\u9867\u5ba2\u306e\u5909\u5316\u3068\u3001\u305d\u306e\u5909\u5316\u306b\u5bfe\u3057\u3066\u7af6\u5408\u304c\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u81ea\u793e\u3068\u6bd4\u8f03\u3057\u306a\u304c\u3089\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3064\u307e\u308a\u308a\u306f3C\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\u3001\u5e02\u5834\u3084\u9867\u5ba2\u3001\u7af6\u5408\u3092\u5206\u6790\u3057\u305f\u4e0a\u3067\u305d\u306e\u60c5\u5831\u3068\u81ea\u793e\u3092\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u3001\u73fe\u72b6\u3092\u5b9a\u91cf\u53ca\u3073\u5b9a\u6027\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306b\u304a\u3051\u308b\u74b0\u5883\u5206\u6790\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n

“Strength”\uff08\u5f37\u307f\uff09\u3001”Weakness”\uff08\u5f31\u307f\uff09\u3001”Opportunity”\uff08\u6a5f\u4f1a\uff09\u3001Threat\uff08\u8105\u5a01\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e4\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u3001\u5e02\u5834\u6a5f\u4f1a\u3084\u4e8b\u696d\u8ab2\u984c\u3092\u767a\u898b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6a5f\u4f1a\uff08\uff2f\uff09\u3092\u3001\u5f37\u307f\uff08\uff33\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4e00\u756a\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u6226\u7565\u3068\u306a\u308b\u3002\u5f31\u307f\uff08\uff37\uff09\u3068\u6a5f\u4f1a\uff08\uff2f\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30a6\u30a3\u30fc\u30af\u30dd\u30f3\u30c8\u3092\u6a5f\u4f1a\u3092\u6d3b\u304b\u3057\u3066\u88dc\u5b8c\u3059\u308b\u6226\u7565\u3068\u306a\u308a\u307e\u3059\u3002\u5f37\u307f\uff08\uff33\uff09\u3068\u8105\u5a01\uff08\uff34\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u5371\u6a5f\u3092\u81ea\u793e\u306e\u5f37\u307f\u306b\u3088\u3063\u3066\u6700\u5c0f\u5316\u3059\u308b\u6226\u7565\u3068\u306a\u308a\u307e\u3059\u3002\u5f31\u307f\uff08\uff37\uff09\u3068\u8105\u5a01\uff08\uff34\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u64a4\u9000\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3079\u304d\u6226\u7565\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u8981\u7d20\u306e\u5f37\u307f\u3084\u6a5f\u4f1a\u3060\u3051\u3067\u306a\u304f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u8981\u7d20\u306e\u5f31\u307f\u3084\u8105\u5a01\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u3067\u3001\u6539\u5584\u3059\u3079\u304d\u3053\u3068\u304c\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u305f\u53d6\u308a\u7d44\u307f\u4e8b\u4f8b\uff08STP\u5206\u6790\uff09<\/h3>\n\n\n\n

\u725b\u4e3c\u696d\u754c\u4e8b\u4f8b\u3000\u300c\u3059\u304d\u5bb6\u300d<\/h4>\n\n\n\n

\u4ee5\u4e0b\u306f\u300c\u3059\u304d\u5bb6\u300d\u306e\u4e8b\u4f8b\u3067\u3059\u3002\u5409\u91ce\u5bb6\u3068\u306e\u5dee\u5225\u5316\u3092\u306f\u304b\u3063\u305f\u3053\u3068\u30672008\u5e74\u4ee5\u964d\u306b\u5e97\u8217\u6570\u3092\u4f38\u3070\u3057\u30012009\u5e74\u306b\u306f\u58f2\u4e0a\u9ad8\u3067\u5409\u91ce\u5bb6\u3092\u9006\u8ee2\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"STP\u4e8b\u4f8b
STP\u3000\u3059\u304d\u5bb6\u306e\u5834\u5408<\/figcaption><\/figure>\n\n\n\n

\u30ab\u30d5\u30a7\u696d\u754c\u4e8b\u4f8b\u3000\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u300d<\/h4>\n\n\n\n

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\"STP\u4e8b\u4f8b\u3000\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\"
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