{"id":1784,"date":"2022-04-24T22:23:00","date_gmt":"2022-04-24T13:23:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=1784"},"modified":"2025-03-19T19:53:17","modified_gmt":"2025-03-19T10:53:17","slug":"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b5%e3%82%af%e3%82%bb%e3%82%b9%e3%81%a8%e3%81%af%ef%bc%9f%e6%97%a5%e6%9c%ac%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e5%bd%b9%e5%89%b2%e3%81%a8crm","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=1784","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\uff1f\u5f79\u5272\u3068CRM\u65bd\u7b56\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3068\u610f\u5473\u3092\u89e3\u8aac"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\uff1f\u5f79\u5272\u3068CRM\u65bd\u7b56\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3068\u610f\u5473\u3092\u89e3\u8aac<\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/04\/2235370_s.jpg\" alt=\"\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\" class=\"wp-image-1786\" style=\"aspect-ratio:1.5;width:900px;height:auto\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/04\/2235370_s.jpg 640w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/04\/2235370_s-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\uff1f<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u306b\u6210\u529f\u3068\u81ea\u793e\u306e\u53ce\u76ca\u306e\u4e21\u7acb\u3092\u76ee\u6307\u3059\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u3067\u3059\u3002LTV\u306e\u6700\u5927\u5316\u3092\u3059\u308b\u70ba\u306b\u3001\u9867\u5ba2\u304c\u6210\u529f\u30fb\u6210\u9577\u3057\u3066\u9802\u304f\u305f\u3081\u306e\u80fd\u52d5\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u76ee\u7684\u3068\u3057\u305f\u5b58\u5728\u3067\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u30fb\u30ed\u30a4\u30e4\u30eb\u5316\u3055\u305b\u3001\u518d\u5ea6\u8cfc\u5165\u3057\u3066\u9802\u304f\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u5546\u54c1\u8cfc\u5165\u7d99\u7d9a\u7387\u309220%\u4e0a\u3052\u308b\u65bd\u7b56\u3092<a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/repeatan-doc-request.html?Formname=corp_service_repeatan\" target=\"_blank\" rel=\"noreferrer noopener\">\u898b\u3066\u307f\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u91cd\u8981\u6027\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/h3>\n\n\n\n<p>\u4ee5\u524d\u306f\u9867\u5ba2\u5bfe\u5fdc\u3068\u3044\u3046\u3068\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3068\u3044\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u8033\u306b\u3059\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u6700\u8fd1\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u304f\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u307e\u305f\u65b0\u3057\u304f\u3001CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u30fbCS\u306b\u7279\u5316\u3057\u305f\u90e8\u7f72\u304c\u8a2d\u7acb\u3055\u308c\u308b\u4f1a\u793e\u3082\u5897\u3048\u3066\u304d\u3066\u304a\u308a\u307e\u3059\u3002\u306a\u305c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u304b\u89e3\u8aac\u81f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5e02\u5834\u306e\u6210\u719f\u306b\u3088\u308b\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u304c\u5909\u5bb9\u3002\u30e2\u30ce\u304b\u3089\u30b3\u30c8\u3078\u3001\u6240\u6709\u3088\u308a\u3082\u4f53\u9a13\u304c\u91cd\u8981\u306a\u4e16\u306e\u4e2d\u306b<\/strong><\/h4>\n\n\n\n<p>\u4e00\u6614\u524d\u306f\u3001\u6240\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u30b9\u30c6\u30fc\u30bf\u30b9\u3067\u3042\u308a\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001\u30d9\u30f3\u30c4\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u30b7\u30f3\u30dc\u30eb\u3092\u898b\u305b\u308b\u3053\u3068\u304c\u30ab\u30c3\u30b3\u30a4\u30a4\u3068\u3055\u308c\u3066\u304a\u308a\u307e\u3057\u305f\u3002<br>\u3057\u304b\u3057\u5e02\u5834\u304c\u6210\u719f\u3057\u7269\u304c\u3042\u3075\u308c\u308b\u6642\u4ee3\u3068\u306a\u3063\u3066\u306f\u3001\u6240\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u6240\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3088\u308a\u3082\u4f55\u3092\u4f53\u9a13\u3057\u305f\u304b\u304c\u3088\u308a\u91cd\u8981\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001SNS\u304c\u666e\u53ca\u3057\u305f\u80cc\u666f\u3053\u3068\u3067\u3088\u308a\u52a0\u901f\u3057\u3001\u4eca\u3067\u306f\u697d\u3057\u3044\u65e5\u5e38\u3001\u826f\u304b\u3063\u305f\u51fa\u6765\u4e8b\u3092\u5171\u6709\u3057\u3001\u300c\u3044\u3044\u306d\u300d\u306e\u6570\u3084\u3069\u306e\u7a0b\u5ea6\u5171\u6709\u3055\u308c\u305f\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u95b2\u89a7\u3055\u308c\u305f\u304b\u304c\u3001\u81ea\u5df1\u627f\u8a8d\u6b32\u6c42\u3092\u6e80\u305f\u3059\u57fa\u6e96\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u307e\u305f\u305d\u308c\u306b\u3088\u308a\u3001\u82e5\u3044\u4e16\u4ee3\u3067\u306f\u3001\u53e3\u30b3\u30df\u306b\u3088\u308b\u8a55\u5224\u304c\u8cfc\u8cb7\u306e\u52d5\u6a5f\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u6e80\u8db3\u5ea6\u306e\u91cd\u8981\u6027\u304c\u3042\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4e00\u5c64\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u666e\u53ca<\/strong><\/h4>\n\n\n\n<p>\u7269\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u6240\u6709\u306e\u6642\u4ee3\u304c\u7d42\u308f\u3063\u305f\u3068\u8a00\u3044\u307e\u3057\u305f\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u3082\u8cfc\u5165\u304b\u3089\u5229\u7528\u306b\u304b\u308f\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u58f2\u308a\u5207\u308a\u3092\u3059\u308b\u30e2\u30c7\u30eb\u304b\u3089\u3001\u6c7a\u307e\u3063\u305f\u6599\u91d1\u3092\u652f\u6255\u3063\u3066\u4e00\u5b9a\u671f\u9593\u30b5\u30fc\u30d3\u30b9\u304c\u5229\u7528\u3067\u304d\u308b\u5b9a\u984d\u5236\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3063\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u3078\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u8cfc\u5165\u5f8c\u3044\u304b\u306b\u7d99\u7d9a\u3057\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u304b\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CRM\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/h4>\n\n\n\n<p>\u4eba\u53e3\u6e1b\u3068\u3044\u3046\u80cc\u666f\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u306a\u306b\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306b\u518d\u5ea6\u8cfc\u5165\u3057\u3066\u9802\u304f\u70ba\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u3001\u65b0\u898f\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\uff15\u5206\u306e\uff11\u3067\u3059\u3002\u30b3\u30b9\u30c8\u9762\u304b\u3089\u3082CRM\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u65bd\u7b56\u3092\uff13\u5206\u3067\u5b66\u3073\u305f\u3044\u65b9\u306f<a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/repeatan-doc-request.html?Formname=corp_service_repeatan\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30c1\u30e9<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u76ee\u6307\u3059\u5148\u3001\u4f01\u696d\u304c\u5b9a\u3081\u308b\u6307\u6a19\u306f\u4f55\u304c\u3042\u308b\u304b<\/strong><\/h3>\n\n\n\n<p>\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u4f55\u3092\u6307\u6a19\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3001KPI\u3092\u89e3\u8aac\u81f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u58f2\u4e0a\u7d99\u7d9a\u7387\uff08NRR)\u30fb\u96e2\u8131\u7387\u30fb\u89e3\u7d04\u7387<\/h4>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\">\u307e\u305a\u3001\u591a\u3044\u6307\u6a19\u306f\u7d99\u7d9a\u7387\u30fb\u96e2\u8131\u7387\u30fb\u89e3\u7d04\u7387\u3067\u3059\u3002NRR\u30fb\u89e3\u7d04\u7387\u306f\u7279\u306bSaaS\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u58f2\u4e0a\u7d99\u7d9a\u7387\u3067\u3059\u3002\u4f9d\u5b58\u9867\u5ba2\u7dad\u6301\u7387\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u5951\u7d04\u6570\u306b\u5bfe\u3057\u3066\u306e\u3069\u308c\u3060\u3051\u5229\u7528\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/h4>\n\n\n\n<p>LTV\uff08Life Time Value\/\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3042\u308b\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u5c06\u6765\u306e\u95a2\u4fc2\u5168\u4f53\u306b\u5bc4\u4e0e\u3059\u308b\u4fa1\u5024\u306e\u3053\u3068\u3067\u3002\u8a73\u7d30\u306f\u3001\u4e0b\u8a18\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=229\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">NPS\u00ae<\/h4>\n\n\n\n<p>NPS\u00ae\u3068\u306f\u3001\u9867\u5ba2\u63a8\u5968\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059<br>\u30e6\u30fc\u30b6\u30fc\u53cb\u4eba\u3084\u77e5\u4eba\u306b\u85a6\u3081\u305f\u3044\u5ea6\u5408\u3044\u309211\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3046\u3082\u306e\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u306e\u6e80\u8db3\u5ea6\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=408\n<\/div><\/figure>\n\n\n\n<p>\u9867\u5ba2\u306e\u6210\u529f\u304c\u3042\u3063\u3066\u306e\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u304b\u306a\u3081\u3068\u3057\u3066\u3001\u4eca\u5f8c\u3088\u308a\u4e00\u5c64\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u90e8\u9580\u306e\u91cd\u8981\u6027\u3082\u9ad8\u307e\u3063\u3066\u3044\u304f\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u3092\u9ad8\u3081\u305f\u3044\u3001\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092LTV\u3092\u9ad8\u3081\u305f\u3044\u3068\u304a\u60a9\u307f\u306b\u65b9\u306f\u3001\u305c\u3072\u30aa\u30ce\u30d5\u307e\u3067\u3054\u76f8\u8ac7\u4e0b\u3055\u3044\u3002\u76f8\u8ac7\u306f<a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/repeatan-doc-request.html?Formname=corp_service_repeatan\" data-type=\"URL\" data-id=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/repeatan-doc-request.html?Formname=corp_service_repeatan\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30c1\u30e9<\/a>\u304b\u3089<\/p>\n\n\n\n<div class=\"swell-block-button is-style-btn_solid\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/repeatan-doc-request.html?Formname=corp_service_repeatan\" class=\"swell-block-button__link\"><span>LTV\u5411\u4e0a\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u3066\u307f\u308b<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p class=\"is-style-icon_info\">\u6ce8\uff1a\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b7\u30b9\u30c6\u30e0\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u3001NPS\u3001\u305d\u3057\u3066NPS\u95a2\u9023\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u9854\u6587\u5b57\u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\uff1f\u5f79\u5272\u3068CRM\u65bd\u7b56\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3068\u610f\u5473\u3092\u89e3\u8aac 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