{"id":2291,"date":"2022-06-10T16:47:00","date_gmt":"2022-06-10T07:47:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=2291"},"modified":"2025-10-08T13:08:40","modified_gmt":"2025-10-08T04:08:40","slug":"%e3%80%8c%e9%a1%a7%e5%ae%a2%e3%81%ae%e5%a3%b0%e3%82%92%e5%95%86%e5%93%81%e9%96%8b%e7%99%ba%e3%81%b8%e3%80%8d%e5%bc%8a%e7%a4%be%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e6%b4%bb%e7%94%a8%e4%ba%8b%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=2291","title":{"rendered":"\u300c\u9867\u5ba2\u306e\u58f0\u3092\u5546\u54c1\u958b\u767a\u3078\u300d\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u6d3b\u7528\u4e8b\u4f8b\u306e\u3054\u7d39\u4ecb"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>\u300c\u9867\u5ba2\u306e\u58f0\u3092\u5546\u54c1\u958b\u767a\u3078\u300d\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u6d3b\u7528\u4e8b\u4f8b\u306e<\/strong>\u3054\u7d39\u4ecb<\/h1>\n\n\n\n<div class=\"swell-block-bannerLink\"><div class=\"c-bannerLink\"><figure class=\"c-bannerLink__figure\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/06\/\u5546\u54c1\u958b\u767a.jpg\" class=\"c-bannerLink__img wp-image-2698\" alt=\"\u5546\u54c1\u958b\u767a\u5b9f\u4f8b\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/06\/\u5546\u54c1\u958b\u767a.jpg 768w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/06\/\u5546\u54c1\u958b\u767a-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"c-bannerLink__text\"><div class=\"c-bannerLink__title\"><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\"><strong><a href=\"https:\/\/www.onoff.ne.jp\/blog\/?p=3846\" data-type=\"link\" data-id=\"https:\/\/www.onoff.ne.jp\/blog\/?p=3846\"><span style=\"text-decoration: underline;\"><span class=\"swl-inline-color has-swl-deep-02-color\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u30fb\u30aa\u30ce\u30d5<\/span><\/span><\/a><\/strong>\u306e\u7de8\u96c6\u9577\u306e\u305f\u3081\u3054\u308d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\">\u300c\u9867\u5ba2\u306e\u58f0\u300d\u306b\u8033\u3092\u50be\u3051\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u305d\u306e\u7406\u7531\u306e\u4e00\u3064\u3068\u3057\u3066\u3001\u9867\u5ba2\u306e\u58f0\u306b\u958b\u767a\u3084\u6539\u5584\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\"><span class=\"swl-marker mark_orange\">\u4eca\u56de\u306f\u3001\u5f0a\u793e\u306e\u8abf\u67fb\u30b7\u30b9\u30c6\u30e0\u300e\u307f\u3093\u306a\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300f\u3092\u6d3b\u7528\u3057\u3066\u5b9f\u65bd\u3057\u305f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\u300d\u300c\u30db\u30fc\u30e0\u30e6\u30fc\u30b9\u30c6\u30b9\u30c8\u300d\u3067\u96c6\u307e\u3063\u305f\u201c\u58f0\u201d\u3092\u6d3b\u7528\u3057\u305f\u3001\u98df\u54c1\u306e\u5546\u54c1\u958b\u767a\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n<div class=\"p-blogParts post_content u-mb-ctrl u-mb-0\" data-partsID=\"11239\">\n<div class=\"c-shareBtns__message\">\n\t\t\t<span class=\"__text\">\u307f\u3093\u306a\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u306f<\/span>\n\t\t<\/div>\n\n\n\n\n<\/div>\n\n<div class=\"wp-block-image is-style-default size_s\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.onoff.ne.jp\/service\/minnanoproject\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"833\" height=\"436\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/06\/minpro_form_bnr.png\" alt=\"\" class=\"wp-image-8310\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/06\/minpro_form_bnr.png 833w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/06\/minpro_form_bnr-300x157.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/06\/minpro_form_bnr-768x402.png 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u300c\u9867\u5ba2\u306e\u58f0\u300d\u304c\u5fc5\u8981\u306a2\u3064\u306e\u7406\u7531<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_orange\">\u300c\u304a\u5ba2\u69d8\u306e\u58f0\u300d<\/span>\u3084<span class=\"swl-marker mark_orange\">\u300cVOC\uff08Voice of Customer\uff09\u300d<\/span>\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u9867\u5ba2\u306e\u58f0\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306b\u304a\u3044\u3066\u5fc5\u8981\u3068\u3055\u308c\u308b\u7406\u7531\u306f\u4ee5\u4e0b\u306e2\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u30fb\u6539\u5584\u30fb\u54c1\u8cea\u5411\u4e0a\u306b\u5f79\u7acb\u3064<\/strong><\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\">\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u3067\u3088\u308a\u826f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3084\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u9867\u5ba2\u5074\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u306a\u3044\u307e\u307e\u3001\u793e\u5185\u306e\u30a2\u30a4\u30c7\u30a2\u3060\u3051\u3067\u958b\u767a\u3084\u6539\u5584\u3092\u7d9a\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u5ba2\u89b3\u7684\u306a\u8a55\u4fa1\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u3068\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3067\u304d\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/strong><\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\">\u9867\u5ba2\u306e\u58f0\uff08VOC\uff09\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u6628\u4eca\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u826f\u3044\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u3001\u305d\u306e\u9867\u5ba2\u304b\u3089\u751f\u6daf\u306b\u304b\u3051\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u300cLTV\uff08*\uff09\u300d\u3092\u5897\u3084\u3059\u8003\u3048\u65b9\u304c\u6d78\u900f\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">VOC\u3092\u53d6\u308a\u5165\u308c\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u3088\u308a\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3055\u3089\u306b\u306fLTV\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3088\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40 is-style-icon_pen\">\uff08*\uff09Life Time Value\u306e\u7565\u79f0\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u610f\u5473<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=229\n<\/div><\/figure>\n\n\n\n<div class=\"swell-block-button red_ is-style-btn_normal\" data-id=\"61582597\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/contact.html?Formname=corp_contact\" class=\"swell-block-button__link\"><span>\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u958b\u767a\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>\u6d3b\u7528\u4e8b\u4f8b\u2460\u3000\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u00d7\u30db\u30fc\u30e0\u30e6\u30fc\u30b9\u30c6\u30b9\u30c8<\/strong><\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u4eca\u307e\u3067\u306f\u3001\u81ea\u793e\u306e\u793e\u54e1\u3067\u306e\u8b70\u8ad6\u306f\u5341\u5206\u306b\u3057\u3066\u3044\u305f\u3088\u3046\u3067\u3059\u304c\u3001\u4ed8\u304d\u5408\u3044\u306e\u3042\u308b\u30d0\u30a4\u30e4\u30fc\u304b\u3089\u3069\u3046\u898b\u3048\u308b\u304b\u3068\u3044\u3046\u5148\u5165\u89b3\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u4ed8\u304d\u3001\u6d88\u8cbb\u8005\u76ee\u7dda\u3067\u306e\u958b\u767a\u304c\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u305d\u306e\u5f8c\u3001\u8abf\u67fb\u7d50\u679c\u3092\u751f\u304b\u3057\u3001\u6570\u7a2e\u985e\u306e\u305f\u307e\u3054\u304b\u3089\u5546\u54c1\u3092\u958b\u767a\u3002\u8a66\u98df\u8a55\u4fa1\u3067\u3001\u5473\u306e\u4e2d\u8eab\u306b\u3064\u3044\u3066\u4f55\u304c\u559c\u3070\u308c\u308b\u304b\u3001\u9867\u5ba2\u306b\u8074\u53d6\u3057\u3066\u6c7a\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u7d50\u679c\u3068\u3057\u3066\u3001<span class=\"swl-marker mark_orange\">\u6d88\u8cbb\u8005\u306e\u610f\u898b\u3092\u53cd\u6620\u3057\u305f\u3082\u306e\u304c\u3001\u4e00\u756a\u30d0\u30a4\u30e4\u30fc\u53d7\u3051\u304c\u826f\u3044<\/span>\u3068\u3044\u3046\u4e8b\u304c\u308f\u304b\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>\u6d3b\u7528\u4e8b\u4f8b\u2461\u3000\u5065\u5eb7\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u00d7\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8<\/strong><\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u304c\u6700\u7d42\u306e6\u30d1\u30bf\u30fc\u30f3\u307e\u3067\u6b8b\u308a\u3001\u3053\u306e\u4e2d\u304b\u3089\u30a2\u30f3\u30b1\u30fc\u30c8\uff08\u30d1\u30c3\u30b1\u30fc\u30b8AB\u30c6\u30b9\u30c8\uff09\u3092\u5b9f\u65bd\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl 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