{"id":235,"date":"2021-09-12T23:59:00","date_gmt":"2021-09-12T14:59:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=235"},"modified":"2023-06-29T19:01:04","modified_gmt":"2023-06-29T10:01:04","slug":"cxm%e3%81%a8%e3%81%af%ef%bc%9fcrm%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%92%e4%b8%ad%e5%bf%83%e3%81%ab%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3%e8%aa%ac","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=235","title":{"rendered":"CXM\u3068\u306f\uff1fCRM\u3068\u306e\u9055\u3044\u3092\u4e2d\u5fc3\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n

CXM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u3068\u306f\uff1f<\/h2>\n\n\n\n
\"CXM\u3068\u306f\uff1fCRM\u3068\u306e\u9055\u3044\u3092\u4e2d\u5fc3\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\"<\/figure>\n\n\n\n

CXM\u3068\u306f\u300cCustomer Experience Management\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u7ba1\u7406\u3068\u3082\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u611f\u3058\u308b\u300c\u30b9\u30da\u30c3\u30af\u300d\u3084\u300c\u5024\u6bb5\u300d\u306a\u3069\u306e\u6a5f\u80fd\u7684\u306a\u4fa1\u5024\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u4f53\u9a13\u3059\u308b\u300c\u611f\u52d5\u300d\u3084\u300c\u5fc3\u5730\u3088\u3055\u300d\u300c\u6e80\u8db3\u5ea6\u300d\u3068\u3044\u3063\u305f\u611f\u899a\u7684\u306a\u4ed8\u52a0\u4fa1\u5024\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4e2d\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u3001\u53ce\u76ca\u5411\u4e0a\u3078\u7e4b\u3052\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

CXM\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u80cc\u666f<\/h3>\n\n\n\n

2018\u5e74\u306b\u7d4c\u6e08\u7523\u696d\u7701\u304c\u516c\u8868\u3057\u305fDX\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u91cd\u8981\u6027\u3084\u300c2025\u5e74\u306e\u5d16\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u3001\u4e16\u306e\u4e2d\u3067\u6ce8\u76ee\u3055\u308c\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u540c\u3058\u304f\u3057\u3066\u30b9\u30de\u30db\u7b49\u306e\u96fb\u5b50\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u3067\u3001\u3042\u3089\u3086\u308b\u60c5\u5831\u304c\u7c21\u5358\u306b\u624b\u306b\u5165\u308b\u6d88\u8cbb\u8005\u3092\u300c\u8ce2\u3044\u6d88\u8cbb\u8005\u300d\u3068\u547c\u3076\u3088\u3046\u306b\u306a\u308a\u3001\u300c\u8ce2\u3044\u6d88\u8cbb\u8005\u300d\u306f\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u5fc5\u8981\u306a\u3082\u306e\u3001\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u96fb\u5b50\u30c7\u30d0\u30a4\u30b9\u7b49\u3067\u8abf\u3079\u81ea\u899a\u3057\u3001\u300c\u81ea\u5206\u30b4\u30c8\u300d\u3067\u306a\u3044\u3053\u3068\u306b\u306f\u8208\u5473\u3092\u6301\u305f\u306a\u3044\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6280\u8853\u306e\u9032\u5316\u306f\u5546\u54c1\u306e\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3092\u751f\u307f\u3001\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306f\u9ad8\u5ea6\u5316\u3001\u591a\u69d8\u5316\u3057\u3001\u4e00\u6614\u524d\u3088\u308a\u8208\u5473\u95a2\u5fc3\u3082\u4fa1\u5024\u89b3\u3082\u591a\u7a2e\u591a\u69d8\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u200b<\/p>\n\n\n\n

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\u305d\u308c\u306b\u52a0\u3048\u3001\u305d\u306e\u7d4c\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u5bfe\u3057\u3069\u3046\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u3053\u3068\u3082\u6c17\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u6642\u4ee3\u3068\u306a\u308a\u3001\u7dcf\u3058\u3066\u300cCX\uff1d\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u300d\u3068\u547c\u3070\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u200b\u200b<\/p>\n\n\n\n

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CRM\u3068\u306f\uff1fCXM\u3068\u306e\u9055\u3044\u3002<\/h3>\n\n\n\n

CRM\u3068\u306f\u300cCustomer Relationship Management\u300d\u306e\u7565\u8a9e\u3067\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u9867\u5ba2\u95a2\u4fc2\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u300c\u9867\u5ba2\u7ba1\u7406\u300d\u306a\u3069\u3068\u547c\u3070\u308c\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u91cd\u70b9\u3092\u304a\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306e\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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\u305d\u308c\u306b\u5bfe\u3057\u3066CXM\u306f\u3001\u9867\u5ba2\u306e\u610f\u898b\u3084\u751f\u306e\u58f0\u3092\u610f\u8b58\u3057\u3001\u9867\u5ba2\u306e\u611f\u60c5\u3092\u91cd\u8996\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3084\u8cfc\u5165\u5f8c\u306e\u5229\u7528\u30b7\u30fc\u30f3\u3092\u60f3\u5b9a\u3057\u306a\u304c\u3089\u3001\u305d\u3053\u306b\u4fa1\u5024\u306e\u3042\u308b\u7d4c\u9a13\u3084\u4f53\u9a13\u3092\u4ed8\u52a0\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\"CS\u304b\u3089CX\u3078\u306e\u8ee2\u63db\"<\/figure>\n\n\n\n

CX\u306f\u6982\u5ff5\u3001CRM\u306f\u6226\u7565<\/h3>\n\n\n\n

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