{"id":2827,"date":"2022-08-01T09:00:00","date_gmt":"2022-08-01T00:00:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=2827"},"modified":"2024-07-17T14:11:55","modified_gmt":"2024-07-17T05:11:55","slug":"%e9%80%9a%e8%b2%a9%e6%a5%ad%e7%95%8c%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6%e5%88%87%e3%82%8a%e9%9b%a2%e3%81%99%e3%81%93%e3%81%a8%e3%81%ae%e3%81%a7%e3%81%8d%e3%81%aa%e3%81%84crm%e3%81%ae%e9%87%8d","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=2827","title":{"rendered":"\u901a\u8ca9\u696d\u754c\u306b\u304a\u3044\u3066\u5207\u308a\u96e2\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044CRM\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n

\u901a\u8ca9\u696d\u754c\u306b\u304a\u3044\u3066\u5207\u308a\u96e2\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044CRM\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

\u901a\u8ca9\u3067\u30e2\u30ce\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u7686\u3055\u3093\u306f\u901a\u4fe1\u8ca9\u58f2\uff08\u4ee5\u5f8c\u3001\u901a\u8ca9\uff09\u3067\u30e2\u30ce\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002
\u79c1\u306e\u5834\u5408\u306f\u3001\u7d50\u69cb\u3042\u308a\u307e\u3059\u3002ZOZOTOWN\u3067\u670d\u3084\u9774\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u697d\u5929\u5e02\u5834\u3067\u30ae\u30d5\u30c8\u8cfc\u5165\u3084\u3075\u308b\u3055\u3068\u7d0d\u7a0e\u3057\u305f\u308a\u3001\u30bf\u30ef\u30ec\u30b3\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u306fCD\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001Amazon\u3067\u306f\u66f8\u7c4d\u3084\u96fb\u5316\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001
\u30d5\u30ea\u30de\u3067\u306f\u30e1\u30eb\u30ab\u30ea\u3001\u30e9\u30af\u30de\u3001PayPay\u30d5\u30ea\u30de\u3082\u4e00\u901a\u308a\u5229\u7528\u3057\u307e\u3057\u305f\u3002
\u6700\u8fd1\u3067\u306f\u30b3\u30f3\u30b5\u30fc\u30c8\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u30c1\u30b1\u30c3\u30c8\u3074\u3042\u3067\u8cfc\u5165\u3057\u305f\u308a\u3002\u76f8\u5f53\u304a\u4e16\u8a71\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f55\u304c\u8a00\u3044\u305f\u3044\u304b\u3068\u8a00\u3044\u307e\u3059\u3068\u3001\u901a\u8ca9\u306b\u304a\u3044\u3066\uff08\u79c1\u306e\u5834\u5408\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u3059\u304c\uff09\u3001\u30e2\u30ce\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u8a00\u3044\u305f\u3044\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u901a\u8ca9\u3092\u7206\u5897\u3055\u305b\u305f\uff1f<\/h3>\n\n\n\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3059\u308b\u524d\u306f\u3001\u30ab\u30bf\u30ed\u30b0\u3092\u898b\u3066\u96fb\u8a71\u6ce8\u6587\u3068\u304b\u3001\u30cf\u30ac\u30ad\u6ce8\u6587\u304c\u4e3b\u6d41\u3060\u3063\u305f\u6642\u4ee3\u3082\u3042\u3063\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002
\u3067\u3082\u4eca\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3055\u308c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3055\u308c\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u6c17\u8efd\u306b\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u6ce8\u6587\u3067\u304d\u3061\u3083\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n

\u3067\u306f\u6642\u7cfb\u5217\u3067\u307f\u3066\u3044\u304d\u307e\u3059\u3068
1995\u5e74\u3000Windows95\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u3081\u3061\u3083\u304f\u3061\u3083\u666e\u53ca\u3055\u308c\u305f\u5e74\u3067\u3057\u305f\u3002
3\u6708\u306b\u7c73\u56fd\u3067Yahoo!\u304c\u8a2d\u7acb\u3055\u308c\u30017\u6708\u306bAmazon.com\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002
\u305d\u306e\u5f8c\u3001\u7fcc96\u5e74\u306b\u306f\u65e5\u672c\u3067\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e\u304c\u300198\u5e74\u306b\u30a2\u30de\u30be\u30f3\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u304c\u305d\u308c\u305e\u308c\u8a2d\u7acb\u3055\u308c\u3001\u65e5\u672c\u4e8b\u696d\u3092\u672c\u683c\u7684\u306b\u958b\u59cb\u3057\u3066\u3044\u304f\u5f62\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1997\u5e74\u3000\u51fa\u5e97\u578b\u306eEC\u30e2\u30fc\u30eb\u300c\u697d\u5929\u5e02\u5834\u300d\u304c\u30aa\u30fc\u30d7\u30f3\u3055\u308c\u307e\u3057\u305f\u3002
\u5f53\u6642\u306f\u30a8\u30e0\u30fb\u30c7\u30a3\u30fc\u30fb\u30a8\u30e0\uff08\u73fe\u3001\u697d\u5929\uff09\u306e\u5f93\u696d\u54e1\u306f6\u4eba\u3001\u697d\u5929\u5e02\u5834\u306e\u51fa\u5e97\u6570\u306f13\u5e97\u8217\u3001\u30b5\u30fc\u30d0\u30fc1\u53f0\u3067\u306e\u8239\u51fa\u3060\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

1998\u5e74 \u4f50\u5ddd\u304c\u5b85\u914d\u4fbf\u30b9\u30bf\u30fc\u30c8
\u610f\u5916\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u30013\u6708\u306b\u4f50\u5ddd\u6025\u4fbf\u304c\u5b85\u914d\u4e8b\u696d\u300c\u4f50\u5ddd\u6025\u4fbf\uff08\u73fe\u3001\u98db\u811a\u5b85\u914d\u4fbf\uff09\u300d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u7fcc\u5e74\u306b\u306f\u51b7\u8535\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u300c\u98db\u811a\u30af\u30fc\u30eb\u4fbf\u300d\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u3082\u7740\u624b\u3057\u3001\u5168\u56fd\u5c55\u958b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002
\u3053\u308c\u306b\u3088\u308a\u901a\u8ca9\u306e\u914d\u9001\u30a4\u30f3\u30d5\u30e9\u306f\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1999\u5e74\u3000E\u30b9\u30c8\u30a2\u30fc\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u304c\u767b\u5834\u3002
\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u7c21\u5358\u306b\u958b\u8a2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001EC\u306e\u88fe\u91ce\u306f\u3055\u3089\u306b\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u307e\u305f\u540c99\u5e74\u306b\u306f\u300cYahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u3068\u300cYahoo!\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u300d\u304c\u30aa\u30fc\u30d7\u30f3\u3057\u307e\u3057\u305f\u3002
\u307e\u305f\u30c7\u30a3\u30fc\u30a8\u30cc\u30a8\u30fc\uff08DeNA\uff09\u304c\u5275\u696d\u3055\u308c\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u300c\u30d3\u30c3\u30c0\u30fc\u30ba\u300d\u304c\u958b\u8a2d\u3055\u308c\u305f\u5e74\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u5f8c\u306f2000\u5e74\u4ee3\u306b\u7a81\u5165\u3057\u30012000\u5e74Amazon\u306e\u65e5\u672c\u8a9e\u30b5\u30a4\u30c8\u304c\u30aa\u30fc\u30d7\u30f3\u30012002\u5e74\u697d\u5929\u5e02\u5834\u304c\u5275\u696d\u304b\u30895\u5e74\u30676000\u5e97\u8217\u7a81\u7834\u3001
2004\u5e74\u306b\u306fGMO\u30e1\u30a4\u30af\u30b7\u30e7\u30c3\u30d7\u304c\u300cMakeShop\u300d\u306e\u63d0\u4f9b\u3092\u672c\u683c\u7684\u306b\u958b\u59cb\u3057\u307e\u3057\u305f\u3002
2005\u5e74\u306b\u306fEC\u5e02\u5834\u898f\u6a213.5\u5146\u5186\u3068\u306a\u308a\u3001\u305d\u306e4\u5e74\u5f8c\u306e2009\u5e74\u306b\u306f\u5e02\u5834\u898f\u6a21\u304c\u7d046\u51467000\u5104\u5186\u3078\u3068\u7d042\u500d\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

2020\u5e74\u306b\u306fEC\u306e\u5e02\u5834\u898f\u6a21\u304c\u7d0419\u5146\u3068\u306a\u308a\u3001\u3044\u304b\u306bEC\u304c\u6211\u3005\u306b\u3068\u3063\u3066\u8eab\u8fd1\u306b\u306a\u3063\u3066\u304d\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3067\u306f\u306a\u305c\u3001CRM\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h3>\n\n\n\n

CRM\u3068\u306f\u300cCusromer Relationship Management\u300d\u306e\u7565\u3067\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u76f4\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

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\u305d\u306e\u70ba\u30011\u5ea6\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u305f\u4eba\u306b2\u56de\u76ee\u30013\u56de\u76ee\u3068\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305fCRM\u304c\u5fc5\u8981\u306a\u306e\u306f\u5927\u304d\u304f\u306f\uff12\u3064\u3002<\/p>\n\n\n\n

1.\u300c\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff15\uff1a\uff11\u306e\u6cd5\u5247\u300d\u3068\u300c\u58f2\u4e0a\u69cb\u6210\u6bd4\uff18\uff1a\uff12\u306e\u6cd5\u5247\uff08\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\uff09\u300d<\/h4>\n\n\n\n

\u300c\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff15\uff1a\uff11\u306e\u6cd5\u5247\u300d\u306f
\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306b\u304b\u304b\u308b\u8cbb\u7528\u306e\uff15\u500d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002
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\u9ad8\u9a30\u3059\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u5bfe\u51e6\u3057\u4e8b\u696d\u62e1\u5927\u306e\u305f\u3081\u306e\u5b89\u5b9a\u7684\u306a\u53ce\u76ca\u6e90\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

2.\u300c\u58f2\u4e0a\u69cb\u6210\u6bd4\uff18\uff1a\uff12\u306e\u6cd5\u5247\uff08\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\uff09\u300d\u306f<\/h4>\n\n\n\n


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1\u30e6\u30fc\u30b6\u30fc\u8fba\u308a\u304c\u305d\u306e\u4f01\u696d\u306e\u30b5\u30fc\u30d3\u30b9\u30fb\u30e2\u30ce\u3092\u751f\u6daf\u3067\u3044\u304f\u3089\u304a\u91d1\u3092\u304b\u3051\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u306b\u7740\u76ee\u30fb\u5206\u6790\u3057\u3066
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