{"id":3791,"date":"2023-02-10T11:34:31","date_gmt":"2023-02-10T02:34:31","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=3791"},"modified":"2024-12-09T21:23:43","modified_gmt":"2024-12-09T12:23:43","slug":"rfm%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e9%a1%a7%e5%ae%a2%e5%88%86%e6%9e%90%e3%81%ae%e3%82%84%e3%82%8a%e6%96%b9%e3%82%84%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%80%81%e6%9c%9f%e9%96%93","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=3791","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u306e\u3084\u308a\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u3001Excel\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u4f8b\u306a\u3069\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7dda\u3067\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">RFM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u306e\u3084\u308a\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u3001Excel\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u4f8b\u306a\u3069\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7dda\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-1024x683.jpeg\" alt=\"RFM\u5206\u6790\u3068\u306f\uff1f\" class=\"wp-image-3830\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-1024x683.jpeg 1024w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-300x200.jpeg 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-768x512.jpeg 768w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-1536x1024.jpeg 1536w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/AdobeStock_503605162-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.onoff.ne.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"swl-inline-color has-swl-deep-02-color\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u30fb\u30aa\u30ce\u30d5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/a><\/span>\u306e\u3059\u304e\u3084\u307e\u3067\u3059\u3002<br><br>\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u3044\u308f\u308c\u3066\u3044\u308b\u9867\u5ba2\u5206\u6790\u3067\u3059\u304c\u3001RFM\u5206\u6790\u306f\u6570\u3005\u306e\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u306e\u4e2d\u3067\u3082\u6709\u52b9\u6027\u304c\u9ad8\u3044\u3068\u3055\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u672c\u8a18\u4e8b\u3067\u306f\u300cRFM\u5206\u6790\u300d\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3055\u305b\u3066\u9802\u304d\u3001RFM\u5206\u6790\u306e\u76ee\u7684\u3084\u624b\u9806\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u6ce8\u610f\u70b9\u3092\u307e\u3068\u3081\u305f\u306e\u3067\u3001\u662f\u975e\u6700\u5f8c\u307e\u3067\u76ee\u3092\u901a\u3057\u3066\u9802\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-button red_ is-style-btn_normal\" data-id=\"18c75a83\"><a href=\"https:\/\/www.onoff.ne.jp\/service\/research\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span>\u30aa\u30ce\u30d5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3066<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">RFM\u5206\u6790\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3068\u306f\u3001\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u3053\u308c\u30893\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059<\/span>\u3002\u307e\u305f\u8aad\u307f\u65b9\u306f\u30ed\u30fc\u30de\u5b57\u8aad\u307f\u3067\u300c\u30a2\u30fc\u30eb\u30a8\u30d5\u30a8\u30e0\u5206\u6790\u300d\u3067\u3059\u3002\u300cR\u30fbF\u30fbM\u300d\u306f\u3001\uff13\u3064\u306e\u6307\u6a19\u306e\u982d\u6587\u5b57\u304b\u3089\u53d6\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u982d\u6587\u5b573\u3064\u3092\u305d\u308c\u305e\u308c\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">Recency\uff08\u76f4\u8fd1\u3044\u3064\uff09<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\"><span class=\"swl-marker mark_yellow\">Recency\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\u306e\u3046\u3061\u3001\u300c\u8cfc\u5165\u65e5\u6642\u300d\u304b\u3089\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u62bd\u51fa\u3057\u3001\u305d\u306e\u6642\u671f\u306b\u3088\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3092\u884c\u3044\u307e\u3059\u3002<\/span>\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u8fd1\u3044\u9867\u5ba2\u306e\u307b\u3046\u304c\u3001\u4f55\u5e74\u3082\u524d\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3088\u308a\u826f\u3044\u9867\u5ba2\u3060\u3068\u8003\u3048\u307e\u3059\u3002\u307e\u305f\u8cfc\u5165\u671f\u9593\u306e\u8a2d\u5b9a\u306f\u3001\u5546\u54c1\u306e\u7279\u6027\u306a\u3069\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">Frequency\uff08\u983b\u5ea6\uff09<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">Frequency\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u304b\u3089\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3059\u308b\u3082\u306e\u3067\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u826f\u3044\u9867\u5ba2\u3060\u3068\u8003\u3048\u307e\u3059\u3002<\/span>\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u671f\u9593\u306f\u3001\u5546\u54c1\u306e\u7279\u6027\u306a\u3069\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\"><span class=\"swl-marker mark_yellow\">\u3053\u306e\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u304c\u591a\u3044\u5834\u5408\u306f\u5e38\u9023\u9867\u5ba2\u304c\u591a\u304f\u3001\u4f4e\u3044\u9867\u5ba2\u304c\u591a\u3044\u5834\u5408\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u304c\u591a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span>\u307e\u305f\u3001\u3053\u306e\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u304c\u591a\u304f\u3001\u4f4e\u3044\u9867\u5ba2\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u65b0\u898f\u9867\u5ba2\u304c\u5c11\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\"><span class=\"swl-marker mark_yellow\">Monetary\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u8cfc\u8cb7\u91d1\u984d\u306e\u7dcf\u984d\u3092\u8a08\u7b97\u3057\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3059\u308b\u3082\u306e\u3067\u3059<\/span>\u3002\u91d1\u984d\u304c\u5927\u304d\u3044\u307b\u3069\u826f\u3044\u9867\u5ba2\u3060\u3068\u8003\u3048\u307e\u3059\u3002Recency\u3084 Frequency\u3068\u540c\u69d8\u306b\u3001\u3069\u308c\u3050\u3089\u3044\u306e\u671f\u9593\u5185\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5bfe\u8c61\u3068\u3059\u308b\u304b\u306f\u3001\u5546\u54c1\u306e\u7279\u6027\u306a\u3069\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u591a\u69d8\u306a\u5074\u9762\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u512a\u826f\u9867\u5ba2\u306b\u306f\u65b0\u88fd\u54c1\u306e\u5148\u884c\u6848\u5185\u3084\u7279\u5225\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4e00\u65b9\u3001\u6700\u8fd1\u8cfc\u5165\u304c\u306a\u304f\u306a\u3063\u305f\u4f11\u7720\u9867\u5ba2\u306b\u306f\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306e\u9b45\u529b\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u8208\u5473\u3092\u5f15\u304f\u65bd\u7b56\u304c\u5c0e\u5165\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u904e\u53bb\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u305f\u304c\u73fe\u5728\u306f\u95a2\u5fc3\u3092\u5931\u3063\u305f\u9867\u5ba2\u3092\u518d\u3073\u5f15\u304d\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-button red_ is-style-btn_normal\" data-id=\"f79977f2\"><a href=\"https:\/\/www.onoff.ne.jp\/service\/communication\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span>\u30aa\u30ce\u30d5\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u306b\u3064\u3044\u3066<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">RFM\u5206\u6790\u306e\u76ee\u7684<\/h2>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u9867\u5ba2\u3092RFM\u306e\u8981\u7d20\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u7279\u6027\u304c\u660e\u78ba\u3068\u306a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u3068\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3001RFM\u5206\u6790\u306e\u5229\u7528\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/span>\u30b0\u30eb\u30fc\u30d7\u5316\u306e\u5206\u985e\u3068\u3057\u3066\u3001\u8cfc\u5165\u65e5\u3084\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u5165\u91d1\u984d\u306a\u3069\u306e\u4ee3\u8868\u7684\u306a\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u7d99\u7d9a\u8cfc\u5165\u3057\u3066\u3044\u308b\u7d99\u7d9a\u9867\u5ba2\u300d\u300c\u6700\u8fd1\u306f\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u4f11\u7720\u9867\u5ba2\u300d\u306a\u3069\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"527\" height=\"530\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996014555-1.jpg\" alt=\"RFM\u5206\u6790\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u7a2e\u985e\" class=\"wp-image-3794\" style=\"width:527px;height:auto\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996014555-1.jpg 527w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996014555-1-298x300.jpg 298w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996014555-1-150x150.jpg 150w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><figcaption class=\"wp-element-caption\">RFM\u306e\u8981\u7d20\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u305f\u56f3<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=9469\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-30\">\u7d9a\u3044\u3066\u3001RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u8ab2\u984c\u306e\u8a2d\u5b9a\u3068\u4eee\u8aac\u306e\u7acb\u6848<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3092\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u306f\u3001\u8ab2\u984c\u306e\u8a2d\u5b9a\u3068\u4eee\u8aac\u306e\u7acb\u6848\u3067\u3059\u3002<\/span>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3084\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u9451\u307f\u306a\u304c\u3089\u3001\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3001<span class=\"swl-marker mark_yellow\">\u3069\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u3069\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u306e\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u5206\u6790\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u6700\u8fd1\u306e\u58f2\u4e0a\u304c\u4f4e\u8ff7\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u539f\u56e0\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u304c\u7d9a\u3044\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u306e\u304b\u3092\u4eee\u8aac\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308c\u3070\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u6b63\u3057\u304f\u306a\u3044\u306e\u3067\u306f\u300d\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u3001\u8cfc\u8cb7\u983b\u5ea6\u3084\u7d2f\u8a08\u8cfc\u8cb7\u91d1\u984d\u306b\u52a0\u3048\u3001\u9867\u5ba2\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u306e\u4eee\u8aac\u306f\u3001\u5f8c\u306e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u691c\u8a3c\u3055\u308c\u308b\u305f\u3081\u3001\u3067\u304d\u308b\u3060\u3051\u5177\u4f53\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u5177\u4f53\u7684\u306a\u624b\u9806<\/h4>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">\u5177\u4f53\u7684\u306a\u624b\u9806\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u521d\u3081\u306b\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u5411\u4e0a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5f37\u5316\u306a\u3069\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\">\u6b21\u306b\u3001\u73fe\u72b6\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5b58\u5728\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u8cea\u554f\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span>\u4f8b\u3048\u3070\u3001\u300c\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3069\u306e\u7a0b\u5ea6\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3001\u300c\u9ad8\u984d\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u7591\u554f\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5206\u6790\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3064\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u7acb\u3066\u305f\u4eee\u8aac\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u306a\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306a\u3089\u3070\u4eee\u8aac\u3092\u518d\u8abf\u6574\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u8ab2\u984c\u306e\u8a2d\u5b9a\u3068\u4eee\u8aac\u306e\u7acb\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001RFM\u5206\u6790\u304c\u4e00\u5c64\u6709\u52b9\u306a\u3082\u306e\u3068\u306a\u308a\u3001\u6210\u679c\u3092\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-crease\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"u-mb-ctrl u-mb-10\">\uff1c<strong>RFM\u5206\u6790\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u8a2d\u5b9a\u3068\u4eee\u8aac\u306e\u7acb\u6848\u3092\u884c\u3046\u624b\u9806<\/strong>\uff1e<br><br>\u2460\u76ee\u6a19\u306e\u660e\u78ba\u5316<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u2461\u73fe\u72b6\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5b58\u5728\u3059\u308b\u304b\u78ba\u8a8d<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u2462\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u4eee\u8aac\u7acb\u3066\u3092\u884c\u3046<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u2463 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mark_yellow\">RFM\u5206\u6790\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6574\u7406\u3059\u308b\u5de5\u7a0b<\/span>\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u305d\u3057\u3066\u8cfc\u5165\u91d1\u984d\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u96c6\u3081\u307e\u3059\u3002\u7279\u306b\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u60c5\u5831\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u30c7\u30fc\u30bf\u306e\u6b20\u640d\u3084\u8aa4\u8868\u8a18\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306a\u4fee\u6b63\u3092\u65bd\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f8c\u306e\u5206\u6790\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u884c\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u306e\u7a81\u5408\u3084\u4e00\u8cab\u6027\u306e\u30c1\u30a7\u30c3\u30af\u3092\u884c\u3044\u3001\u4e0d\u5b8c\u5168\u306a\u30c7\u30fc\u30bf\u3092\u88dc\u5b8c\u3057\u307e\u3059\u3002<span 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mark_yellow\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001RFM\u6307\u6a19\u306e\u8a08\u7b97\u3068\u5206\u5e03\u78ba\u8a8d\u304c\u884c\u308f\u308c\u307e\u3059<\/span>\u3002\u307e\u305a\u3001\u5404\u9867\u5ba2\u306e\u300cRecency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u300d\u300cFrequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09\u300d\u3092\u6570\u5024\u5316\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u6700\u65b0\u306e\u8cfc\u8cb7\u65e5\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u3092\u7b97\u51fa\u3057\u3066Recency\u3068\u3057\u307e\u3059\u3002Frequency\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u8cfc\u8cb7\u56de\u6570\u3092\u96c6\u8a08\u3057\u3001Monetary\u306f\u305d\u306e\u671f\u9593\u5185\u306e\u7dcf\u8cfc\u8cb7\u91d1\u984d\u3092\u5408\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u6b21\u306b\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u57fa\u306b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Recency\u304c\u77ed\u304fFrequency\u304c\u9ad8\u304fMonetary\u304c\u591a\u3044\u9867\u5ba2\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001Recency\u304c\u9577\u304fFrequency\u304c\u4f4e\u304fMonetary\u304c\u5c11\u306a\u3044\u9867\u5ba2\u306f\u300c\u4f11\u7720\u9867\u5ba2\u300d\u3068\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u305d\u306e\u5f8c\u3001\u8a08\u7b97\u3057\u305f\u6307\u6a19\u3092\u3082\u3068\u306b\u5206\u5e03\u78ba\u8a8d\u3092\u884c\u3044\u307e\u3059\u3002\u5206\u5e03\u78ba\u8a8d\u306f\u3001\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3084\u6563\u5e03\u56f3\u3068\u3044\u3063\u305f\u8996\u899a\u7684\u306a\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u306f\u3001\u5404\u6307\u6a19\u304c\u3069\u306e\u3088\u3046\u306a\u5206\u5e03\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u4e00\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6563\u5e03\u56f3\u3067\u306f\u3001\u7570\u306a\u308b\u6307\u6a19\u9593\u306e\u95a2\u9023\u6027\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"swl-marker 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wp-block-group-is-layout-constrained\">\n<p>\u2460\u5404\u9867\u5ba2\u306e\u300cRecency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u300d\u300cFrequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09\u300d\u3092\u6570\u5024\u5316<\/p>\n\n\n\n<p>\u2461\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210<\/p>\n\n\n\n<p>\u2462\u8a08\u7b97\u3057\u305f\u6307\u6a19\u3092\u3082\u3068\u306b\u5206\u5e03\u78ba\u8a8d<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u30c7\u30fc\u30bf\u5206\u6790<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">\u30c7\u30fc\u30bf\u3092\u8a08\u7b97\u3057\u5206\u5e03\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u306f\u3001\u5404\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3057\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5404RFM\u6307\u6a19\uff08Recency\u3001Frequency\u3001Monetary\uff09\u3054\u3068\u306b\u57fa\u6e96\u5024\u3092\u8a2d\u5b9a\u3057\u3001\u3053\u308c\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/span>Recency\u306f\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u793a\u3057\u3001\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u306f\u9ad8\u3044\u30b9\u30b3\u30a2\u3001\u9577\u671f\u9593\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306b\u306f\u4f4e\u3044\u30b9\u30b3\u30a2\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002Frequency\u306f\u8cfc\u5165\u983b\u5ea6\u3092\u793a\u3057\u3001\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u306f\u9ad8\u3044\u30b9\u30b3\u30a2\u3001\u3042\u307e\u308a\u8cfc\u5165\u3057\u306a\u3044\u9867\u5ba2\u306b\u306f\u4f4e\u3044\u30b9\u30b3\u30a2\u3092\u4e0e\u3048\u307e\u3059\u3002Monetary\u306f\u8cfc\u5165\u91d1\u984d\u3092\u793a\u3057\u3001\u9ad8\u984d\u306e\u8cfc\u5165\u3092\u3059\u308b\u9867\u5ba2\u306b\u306f\u9ad8\u3044\u30b9\u30b3\u30a2\u3001\u5c11\u984d\u306e\u9867\u5ba2\u306b\u306f\u4f4e\u3044\u30b9\u30b3\u30a2\u3092\u4ed8\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306e\u4e00\u3064\u304c\u3001\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u3092\u3069\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b\u304b\u3067\u3059\u3002\u30e9\u30f3\u30af\u306e\u5206\u3051\u65b9\u306f\u3001\u5206\u5e03\u72b6\u6cc1\u3084\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3001\u6271\u3046\u5546\u6750\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u304bBtoC\u30d3\u30b8\u30cd\u30b9\u304b\u306a\u3069\u306b\u3088\u3063\u3066\u9055\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u73fe\u72b6\u306b\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u3053\u3046\u3057\u3066\u5404\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4ed8\u4e0e\u3055\u308c\u305f\u30b9\u30b3\u30a2\u3092\u57fa\u306b\u3001\u9867\u5ba2\u3092<span class=\"swl-marker 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"632\" height=\"246\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996099413.jpg\" alt=\"RFM\u5206\u6790\u306e\u30e9\u30f3\u30af\u4ed8\u3051\u65b9\u6cd5\" class=\"wp-image-3793\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996099413.jpg 632w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/02\/1675996099413-300x117.jpg 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u4e0a\u8a18\u306f\u4e00\u4f8b\u3067\u3059\u304c\u3001\u3053\u306e\u6642\u70b9\u3067\u9867\u5ba2\u306f5\u00d75\u00d75\uff1d125\u901a\u308a\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u591a\u3059\u304e\u308b\u306e\u3067\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\">\u30b0\u30eb\u30fc\u30d7\u5316\u306f3\uff5e5\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\">RFM\u5206\u6790\u3092\u884c\u3046\u969b\u306fPython\u3001Tableau\u7b49\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848\u3068\u5b9f\u65bd<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\"><span class=\"swl-marker mark_yellow\">\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848\u3068\u5b9f\u65bd\u3078\u3068\u9032\u307f\u307e\u3059<\/span>\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001<span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u7d50\u679c\u304b\u3089\u5f97\u3089\u308c\u305f\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u304b\u3092\u691c\u8a0e<\/span>\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f11\u7720\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u7279\u5225\u306a\u5272\u5f15\u3084\u518d\u8cfc\u5165\u4fc3\u9032\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306b\u306f\u304a\u8a66\u3057\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u4e00\u8cab\u3057\u3066\u65bd\u7b56\u306e\u76ee\u7684\u3068\u671f\u5f85\u3055\u308c\u308b\u7d50\u679c\u3092\u660e\u78ba\u306b\u3057\u3001\u65bd\u7b56\u304c\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u4e8b\u524d\u306b\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9f\u65bd\u5f8c\u306f\u3001\u305d\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u306e\u8ffd\u8de1\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u4f53\u5236\u3092\u6574\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6539\u5584\u7b56\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3057\u3001\u3055\u3089\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u7b87\u6240\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u52b9\u679c\u691c\u8a3c<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\"><span class=\"swl-marker mark_yellow\">\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u524d\u3082\u3063\u3066\u8a2d\u5b9a\u3057\u305fKPI\u3092\u57fa\u306b\u3001\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u518d\u8cfc\u5165\u8005\u6570\u306e\u5897\u52a0\u3084\u58f2\u4e0a\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5909\u5316\u306a\u3069\u304c\u8a55\u4fa1\u57fa\u6e96\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u307e\u3059\u3002RFM\u5206\u6790\u306e\u624b\u9806\u3068\u3057\u3066\u3001\u307e\u305a\u65bd\u7b56\u306e\u5b9f\u65bd\u524d\u5f8c\u3067\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u8a2d\u5b9a\u3055\u308c\u305fKPI\u306b\u5bfe\u3059\u308b\u5909\u5316\u3092\u8a73\u7d30\u306b\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3060\u3063\u305f\u306e\u304b\u3001\u307e\u305f\u306f\u6539\u5584\u304c\u5fc5\u8981\u306a\u90e8\u5206\u306f\u3069\u3053\u304b\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u304c\u518d\u5ea6\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u671f\u9593\uff08R: Recency\uff09\u3001\u8cfc\u5165\u983b\u5ea6\uff08F: Frequency\uff09\u3001\u8cfc\u5165\u91d1\u984d\uff08M: Monetary\uff09\u306e\u5909\u52d5\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u52b9\u679c\u691c\u8a3c\u306e\u7d50\u679c\u3092\u53cd\u6620\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u56de\u306eRFM\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u9053\u304c\u958b\u304b\u308c\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\">\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8cfc\u5165\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u7d20\u306b\u3088\u3063\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u3084\u7279\u6027\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u308b\u306e\u3067\u3001\u52b9\u679c\u304c\u51fa\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-30\">\u4f8b\u3068\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u3084\u4f11\u7720\u9867\u5ba2\u3001\u65b0\u898f\u9867\u5ba2\u3068\u3044\u3046\u5206\u985e\u3092\u3057\u305f\u5834\u5408\u3001\u5168\u4f53\u306e\u5272\u5408\u3067\u512a\u826f\u9867\u5ba2\u5c64\u304c\u591a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u5c64\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u4e00\u5b9a\u306e\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u4f11\u7720\u9867\u5ba2\u304c\u591a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u9867\u5ba2\u60c5\u5831\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\">\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u3001\u9867\u5ba2\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u306e\u305f\u3081\u306b\u5927\u304d\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u8cb7\u91d1\u984d\u3068\u3044\u3063\u305f\u57fa\u672c\u7684\u306a\u6307\u6a19\u306b\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7d30\u304b\u3044\u500b\u5225\u60c5\u5831\u3092\u8ffd\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u696d\u52d9\u304c\u7c21\u7d20\u5316\u3055\u308c\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/span>\u307e\u305f\u3001<span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u3084\u8cfc\u5165\u50be\u5411\u3092\u52b9\u7387\u7684\u306b\u628a\u63e1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u9650\u3089\u308c\u308b\u4e2d\u3067\u5404\u9867\u5ba2\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u5206\u6790\u3059\u308b\u624b\u9593\u304c\u7701\u304b\u308c\u308b\u70b9\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u6642\u9593\u306e\u6709\u52b9\u6d3b\u7528\u304c\u56f3\u308c\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u305f\u3081\u3001\u5bb9\u6613\u306b\u5c0e\u5165\u3067\u304d\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5b9f\u73fe<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/span>\u4f8b\u3048\u3070\u3001\u6700\u65b0\u306e\u8cfc\u5165\u65e5\u304c\u8fd1\u3044\u9867\u5ba2\u306b\u306f\u65b0\u88fd\u54c1\u306e\u60c5\u5831\u3092\u4f1d\u3048\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5145\u5b9f\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002RFM\u5206\u6790\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001\u5358\u306a\u308b\u58f2\u4e0a\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">PDCA\u30b5\u30a4\u30af\u30eb\u306e\u4fc3\u9032<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u5186\u6ed1\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb<\/span>\u3067\u3059\u3002\u307e\u305a\u3001RFM\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3001\u5b9f\u65bd\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3057\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3059\u308b\u3068\u3044\u3046\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u304cPDCA\u30b5\u30a4\u30af\u30eb\u3067\u3059\u3002\u3053\u306e<span class=\"swl-marker mark_yellow\">\u30b5\u30a4\u30af\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3059\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u6301\u7d9a\u7684\u306b\u6539\u5584\u3055\u308c\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b9f\u73fe\u3057\u307e\u3059<\/span>\u3002\u4e00\u5ea6\u884c\u3048\u3070\u7d42\u308f\u308a\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u3067\u898b\u308b\u306e\u304b\u3067\u3082\u7d50\u679c\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306f\u65e5\u3005\u66f4\u65b0\u3055\u308c\u308b\u306e\u3067\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8abf\u6574\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u66f4\u306b\u9867\u5ba2\u306e\u52d5\u5411\u306b\u5fdc\u3058\u3066\u8fc5\u901f\u306b\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u5168\u4f53\u306e\u7af6\u4e89\u529b\u3082\u5f37\u5316\u3055\u308c\u307e\u3059\u3002RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u6226\u7565\u7684\u3067\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066PDCA\u30b5\u30a4\u30af\u30eb\u3092\u4fc3\u9032\u3057\u3001\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u652f\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-button red_ is-style-btn_normal\" data-id=\"f0e634a4\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/contact.html?Formname=corp_contact\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span>\u5206\u6790\u7d50\u679c\u304b\u3089\u5177\u4f53\u7684\u306a\u65bd\u7b56\u7acb\u6848\u306e\u3054\u76f8\u8ac7\u306f\u30aa\u30ce\u30d5\u3078<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u4e0a\u8a18\u306e\u3088\u3046\u306bRFM\u5206\u6790\u306f\u30e1\u30ea\u30c3\u30c8\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u65b9\u3067<span class=\"swl-marker mark_yellow\">\u8a08\u6e2c\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u6b21\u7b2c\u3067\u7d50\u679c\u304c\u5909\u308f\u3063\u305f\u308a\u3001\u8cfc\u5165\u8005\u306e\u8a73\u7d30\u306a\u5c5e\u6027\u3084\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306e\u5909\u5316\u30fb\u4e8b\u60c5\u307e\u3067\u306f\u8003\u616e\u3067\u304d\u306a\u3044\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u3084\u8cfc\u8cb7\u884c\u52d5\u306e\u4e88\u6e2c\u306b\u306f\u4e0d\u5411\u304d\u3068\u3044\u3046\u6ce8\u610f\u70b9\uff08\u30c7\u30e1\u30ea\u30c3\u30c8\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u8a08\u6e2c\u671f\u9593\u306e\u8a2d\u5b9a\u6b21\u7b2c\u3067\u306f\u3001\u6708\u306b1\u56de\u7a0b\u5ea6\u306e\u5229\u7528\u306710\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u5b9a\u671f\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u5e38\u9023\u9867\u5ba2\u3088\u308a\u3001\u76f4\u8fd1\u306e\u30bb\u30fc\u30eb\u671f\u9593\u4e2d\u306b\u9023\u65e5\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3092\u512a\u826f\u3068\u5224\u65ad\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8cb7\u3044\u66ff\u3048\u9700\u8981\u304c\u6570\u5e74\u306b1\u56de\u7a0b\u5ea6\u306e\u5546\u54c1\u3067\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u306e\u30b9\u30b3\u30a2\u306b\u307b\u3068\u3093\u3069\u5dee\u304c\u751f\u3058\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6d88\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u306f\u3001\u300c\u5206\u6790\u9805\u76ee\u3092\u5897\u3084\u3057\u3066\u88dc\u5b8c\u3059\u308b\u300d\u300c\u305d\u306e\u4ed6\u306e\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u3092\u4f75\u7528\u3059\u308b\u300d\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u6b21\u306b\u305d\u306e\u4ed6\u306e\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u306e\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-dent_box\">\u30fb\u30c7\u30b7\u30eb\u5206\u6790\u2026RFM\u5206\u6790\u3088\u308a\u3082\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u7c21\u5358\u306b\u5206\u6790\u3067\u304d\u308b\u624b\u6cd5<br>\u30fbMRFI\u5206\u6790\u2026RFM\u5206\u6790\u306b\u8cfc\u5165\u30a2\u30a4\u30c6\u30e0\uff08Item\uff09\u3092\u52a0\u5473\u3057\u305f\u5206\u6790\u624b\u6cd5<br>\u30fbRFMC\u5206\u6790\u2026RFM\u5206\u6790\u306b\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5206\u6790\u624b\u6cd5<br>\u30fbABC\u5206\u6790\u2026\u5546\u54c1\u6bce\u306e\u58f2\u4e0a\u306b\u3088\u3063\u3066ABC\u306e3\u30e9\u30f3\u30af\u306b\u5206\u985e\u3057\u3066\u3001\u58f2\u308c\u7b4b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=7032\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\">Excel\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u4f8b<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-30\">RFM\u5206\u6790\u306f\u7279\u6b8a\u306a\u8a08\u7b97\u30b5\u30fc\u30d3\u30b9\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001Excel\u3067\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u5165\u529b\u3068R\u5024\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\"><span class=\"swl-marker mark_yellow\">RFM\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u5165\u529b\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002\u6700\u521d\u306b\u3001Excel\u306e\u30b7\u30fc\u30c8\u306b\u9867\u5ba2\u60c5\u5831\uff08\u540d\u524d\u3084ID\u306a\u3069\uff09\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u306e\u983b\u5ea6\u3001\u7dcf\u8cfc\u5165\u91d1\u984d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5165\u529b\u3057\u3001\u5404\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306bRFM\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u6e96\u5099\u3092\u6574\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u6b21\u306b\u3001Recency\uff08\u6700\u65b0\u306e\u8cfc\u5165\u65e5\u304b\u3089\u7d4c\u904e\u3057\u305f\u65e5\u6570\uff09\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001DATEDIF\u95a2\u6570\u304c\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u304cD3\u30bb\u30eb\u306b\u5165\u529b\u3055\u308c\u3066\u3044\u308b\u3068\u4eee\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u73fe\u5728\u306e\u65e5\u4ed8\u3092F1\u30bb\u30eb\u306b\u5165\u529b\u3057\u3001DATEDIF\u95a2\u6570\u3092\u4f7f\u3063\u3066D3\u30bb\u30eb\u3068F1\u30bb\u30eb\u306e\u5dee\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u9867\u5ba2\u306e\u6700\u65b0\u306e\u8cfc\u5165\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001<span class=\"swl-marker mark_yellow\">\u300c=DATEDIF(D3,F1,&#8221;D&#8221;)\u300d<\/span>\u3068\u3044\u3046\u6570\u5f0f\u3092\u4f7f\u3063\u3066\u65e5\u6570\u3092\u8a08\u7b97\u3057\u3001R\u5024\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\">\u3053\u306e\u3088\u3046\u306b\u3001RFM\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6574\u3048\u305f\u4e0a\u3067\u3001\u5404\u6307\u6a19\uff08Recency, Frequency, Monetary\uff09\u3092\u8a08\u7b97\u3057\u3001\u9867\u5ba2\u3092\u7279\u5b9a\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u6307\u6a19\u306e\u6570\u5024\u533a\u5206\u3068\u30c7\u30fc\u30bf\u306e\u8996\u899a\u5316<\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u7d9a\u3044\u3066\u3001<span class=\"swl-marker mark_yellow\">RFM\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u6570\u5024\u533a\u5206\u3092\u884c\u3044\u307e\u3059\u3002<\/span>\u3053\u308c\u306f\u3001\u5404\u9867\u5ba2\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e\u5024\u3092\u5143\u306b\u3001\u9867\u5ba2\u30921\u304b\u30895\u307e\u3067\u306e\u30b9\u30b3\u30a2\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u306e\u8a55\u4fa1\u3092\u884c\u3046\u969b\u306b\u306f\u3001Excel\u306eIF\u95a2\u6570\u3092\u4f7f\u7528\u3057\u5404\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl 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class=\"swell-block-button red_ is-style-btn_normal\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/contact.html?Formname=corp_contact\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span>\u8abf\u67fb\u7b49\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u306e\u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/span><\/a><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=7032\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>RFM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u306e\u3084\u308a\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u3001Excel\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u4f8b\u306a\u3069\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7dda\u3067\u8a73\u3057\u304f\u89e3\u8aac 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