{"id":4253,"date":"2023-04-09T21:50:10","date_gmt":"2023-04-09T12:50:10","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=4253"},"modified":"2024-12-12T19:51:42","modified_gmt":"2024-12-12T10:51:42","slug":"%e5%95%86%e5%93%81%e3%81%8c%e8%b2%a9%e5%a3%b2%e3%81%95%e3%82%8c%e3%82%8b%e3%81%be%e3%81%a7%e3%80%82%e5%95%86%e5%93%81%e4%bc%81%e7%94%bb%e3%81%8b%e3%82%89%e5%95%86%e5%93%81%e3%81%8c%e5%87%ba%e6%9d%a5","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=4253","title":{"rendered":"\u5546\u54c1\u4f01\u753b\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b9\u30c6\u30c3\u30d7\u300c\u5e02\u5834\u5206\u6790\u300d\u3068\u306f\uff1f\u5e02\u5834\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c3C\u5206\u6790\u300d\u300cSTP\u5206\u6790\u300d\u306e\u6982\u8981\u3082\u89e3\u8aac\uff01"},"content":{"rendered":"\n

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\"\"<\/figure>\n\n\n\n

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\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=4618\n<\/div><\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

3C\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n

3C\u3068\u306f\u3001\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u300d\u306e3\u3064\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5206\u6790\u5de5\u7a0b\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

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\u30fb\u9867\u5ba2\u30cb\u30fc\u30ba
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\u7af6\u5408\uff08Competitor\uff09<\/strong>\u306e\u5206\u6790\u9805\u76ee\u4f8b<\/h3>\n\n\n\n

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\u81ea\u793e\uff08Company<\/strong>\uff09\u306e\u5206\u6790\u9805\u76ee\u4f8b<\/h3>\n\n\n\n

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\n
\"\u30ea\u30b5\u30fc\u30c1\u30d1\u30c3\u30af\"<\/a><\/figure>\n<\/div>\n\n\n

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\"\"<\/figure>\n\n\n\n

STP\u5206\u6790\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u901a\u3058\u3066\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u9867\u5ba2\u5c64\u3092\u5b9a\u3081\u308b\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002<\/span>\u300c\u8ab0\u300d\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u300d\u3092\u63d0\u4f9b\u3059\u308b\u304b\u6574\u7406\u3057\u3066\u5177\u4f53\u7684\u306b\u6c7a\u3081\u3066\u3044\u304d\u307e\u3059\u3002STP\u5206\u6790\u3092\u7528\u3044\u3066\u4ee5\u4e0b\u306e\u901a\u308a\u7d30\u304b\u304f\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u300cSegmentation\u300d\u3069\u3093\u306a\u4eba\u304c\u3044\u308b\u304b\u5206\u985e<\/h3>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3092\u540c\u8cea\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3064\u3068\u601d\u308f\u308c\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u57fa\u672c\u5c5e\u6027\u4ee5\u5916\u306b\u3001\u884c\u52d5\u5909\u6570\u3084\u5fc3\u7406\u7684\u5909\u6570\u3082\u542b\u3081\u3066\u6574\u7406\u3057\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u300cTargeting\u300d\u8ab0\u306b\u58f2\u308b\u304b\u3092\u6c7a\u5b9a<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u300cPositioning\u300d\u4f55\u3092\u58f2\u308b\u304b\u6c7a\u5b9a<\/h3>\n\n\n\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3067\u3001\u5546\u54c1\u306e\u7279\u9577\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u8981\u7d20\u3068\u306a\u308b\u52dd\u3066\u308b\u72ec\u81ea\u6027\u3092\u5b9a\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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