{"id":5647,"date":"2023-06-27T14:42:38","date_gmt":"2023-06-27T05:42:38","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=5647"},"modified":"2024-04-25T11:02:21","modified_gmt":"2024-04-25T02:02:21","slug":"google%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9ga4%e3%81%ab%e7%a7%bb%e8%a1%8c%e3%81%97%e3%81%a6%e3%82%82ua%e3%81%ae%e9%81%8e%e5%8e%bb%e3%83%87%e3%83%bc%e3%82%bf%e3%82%92%e6%b4%bb","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=5647","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9GA4\u306b\u79fb\u884c\u3057\u3066\u3082UA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9GA4\u306b\u79fb\u884c\u3057\u3066\u3082UA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-3-1024x536.png\" alt=\"\" class=\"wp-image-5740\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-3-1024x536.png 1024w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-3-300x157.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-3-768x402.png 768w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-3.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30012023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u3092\u7d42\u4e86\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff14\uff08GA4\uff09\u306f\u3001\u3053\u308c\u307e\u3067\u5229\u7528\u3055\u308c\u3066\u304d\u305f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u5f62\u5f0f\u3084\u5b9a\u7fa9\u304c\u7570\u306a\u308b\u305f\u3081\u3001GA4\u306b\u79fb\u884c\u3059\u308b\u3068\u3001UA\u3067\u84c4\u7a4d\u3057\u305f\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u5f15\u304d\u7d99\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">UA\u3067\u8a08\u6e2c\u3057\u305f\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092GA4\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u306f\u306a\u304f\u3001GA4\u3067\u306fUA\u3067\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30012023\u5e747\u6708\u4ee5\u964d\u306f\u3001UA\u3067\u51e6\u7406\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u5c11\u306a\u304f\u3068\u30826\u304b\u6708\u306f\u7d99\u7d9a\u7684\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001Google\u306f\u3001\u3053\u306e6\u304b\u6708\u9593\u3092\u30c7\u30fc\u30bf\u306e\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u671f\u9593\u3068\u3057\u3066\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u4eca\u56de\u306f\u3001GA4\u306b\u79fb\u884c\u3057\u3066\u3082\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u65b9\u6cd5\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>UA\u30d7\u30ed\u30d1\u30c6\u30a3\u3068GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f75\u7528\u3059\u308b<\/strong><\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">UA\u306e\u30c7\u30fc\u30bf\u304c\u7d99\u7d9a\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u9593\u306f\u3001UA\u30d7\u30ed\u30d1\u30c6\u30a3\u3068GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u5f15\u304d\u7d9a\u304d\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u3057\u305f\u3044\u5834\u5408\u306fUA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u306f\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u3053\u306e\u65b9\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7279\u5225\u306a\u8a2d\u5b9a\u3084\u5de5\u6570\u304c\u5fc5\u8981\u306a\u304f\u3001\u3059\u3050\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3060\u3057\u3001UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u5c06\u6765\u7684\u306b\u5ec3\u6b62\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u5bfe\u7b56\u3068\u3057\u3066\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u3042\u308b\u7a0b\u5ea6\u3001\u95b2\u89a7\u3059\u308b\u30c7\u30fc\u30bf\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u95b2\u89a7\u3057\u305f\u3044\u30c7\u30fc\u30bf\u3092\u30ec\u30dd\u30fc\u30c8\u8868\u793a\u3055\u305b\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u30c7\u30fc\u30bf\u3092\u4fdd\u7ba1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u3001\u30c7\u30fc\u30bf\u306f\u7c21\u5358\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u7ba1\u7406\u753b\u9762\u304b\u3089\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u308b\u30d5\u30a1\u30a4\u30eb\u306e\u5f62\u5f0f\u306f\u3001CSV\u3001Excel\u3001Google \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001PDF\u7b49\u3067\u3001\u671f\u9593\u3092\u6307\u5b9a\u3057\u3066\u4fdd\u5b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">CSV\u5f62\u5f0f\u3067\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u5834\u5408\u3001\u6587\u5b57\u5316\u3051\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u306f\u3001\u6587\u5b57\u30b3\u30fc\u30c9\u304c\u300cUTF-8\u300d\u304c\u4f7f\u308f\u308c\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u305d\u3046\u3057\u305f\u5834\u5408\u306b\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u30d5\u30a1\u30a4\u30eb\u3068\u3057\u3066\u3001\u4e00\u5ea6\u958b\u3044\u3066\u304b\u3089\u3001\u300cANSI\u300d\u3084\u300cShift_JIS\u300d\u306a\u3069\u306e\u6587\u5b57\u30b3\u30fc\u30c9\u306b\u5909\u63db\u3057\u3066\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Looker Studio\u3067\u3001UA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/strong><\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u306f\u3001Excel\u3001CSV\u306a\u3069\u306b\u30c7\u30fc\u30bf\u3092\u51fa\u529b\u3057\u3066\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Looker Studio\uff08\u4ee5\u524d\u306e\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u3067\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u304c\u3001Reporting API\u3092\u4f7f\u3046\u3068\u3001\u4efb\u610f\u306e\u671f\u9593\u3084\u6307\u6a19\u3001\u6b21\u5143\u306a\u3069\u3092\u6307\u5b9a\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306e\u30a2\u30c9\u30aa\u30f3\u306a\u3069\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u30b3\u30fc\u30c9\u3092\u66f8\u304b\u305a\u306bAPI\u3092\u5229\u7528\u3057\u3066\u53d6\u308a\u8fbc\u3080\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-20\">\u624b\u52d5\u3067\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Looker Studio\u3078UA\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080\u305f\u3081\u306b\u306f\u3001\u6642\u9593\u3068\u52b4\u529b\u304c\u639b\u304b\u308a\u307e\u3059\u306e\u3067\u3001\u53d6\u5f97\u3059\u308b\u30c7\u30fc\u30bf\u3084\u671f\u9593\u3092\u691c\u8a0e\u3057\u3066\u3001\u8a08\u753b\u7684\u306b\u9032\u3081\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\"><strong>BigQuery\u306bUA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001BigQuery\u306bUA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">BigQuery\u3068\u306f\u3001Google Cloud\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">UA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092BigQuery\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08\u6709\u511f\u7248\u306eUA\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7121\u6599\u7248\u306eUA\u3067\u306f\u3001BigQuery\u3068\u306e\u9023\u643a\u6a5f\u80fd\u306f\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u306e\u3067\u3001\u3053\u306e\u70b9\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">BigQuery\u306fGoogle\u30af\u30e9\u30a6\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u3067\u3042\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u9ad8\u901f\u306b\u5206\u6790\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002UA\u30d7\u30ed\u30d1\u30c6\u30a3\u3068GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4e21\u65b9\u304b\u3089BigQuery\u306b\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-10\">\u3053\u306e\u65b9\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001BigQuery\u3067\u904e\u53bb\u30c7\u30fc\u30bf\u3068\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3084\u5206\u6790\u3082\u884c\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001BigQuery\u3067\u306fSQL\u3084AI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u6a5f\u68b0\u5b66\u7fd2\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u5206\u6790\u624b\u6cd5\u3092\u4f7f\u3046\u3053\u3068\u3082\u60f3\u5b9a\u3057\u305f\u4f5c\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\u306f\u3001\u591a\u984d\u306e\u6708\u984d\u8cbb\u7528\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u691c\u8a0e\u304c\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/tips-doc-ga41.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"180\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/bnr_onoff_GA4.png\" alt=\"GA4\n\" class=\"wp-image-7315\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/bnr_onoff_GA4.png 800w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/bnr_onoff_GA4-300x68.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/06\/bnr_onoff_GA4-768x173.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9GA4\u306b\u79fb\u884c\u3057\u3066\u3082UA\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5 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