{"id":940,"date":"2022-01-24T19:19:00","date_gmt":"2022-01-24T10:19:00","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=940"},"modified":"2024-05-01T14:17:14","modified_gmt":"2024-05-01T05:17:14","slug":"%e3%83%a9%e3%83%b3%e3%83%8b%e3%83%b3%e3%82%b0%e3%81%a8ltv%e3%81%ae%e9%96%a2%e4%bf%82%e6%80%a7%e3%81%a8%e3%81%af%e3%80%82%e3%83%a9%e3%83%b3%e3%83%8a%e3%83%bc%e4%ba%ba%e5%8f%a3%e3%81%af%e9%81%8e","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=940","title":{"rendered":"\u30e9\u30f3\u30cb\u30f3\u30b0\u3068LTV\u306e\u95a2\u4fc2\u6027\u3068\u306f\u3002\u30e9\u30f3\u30ca\u30fc\u4eba\u53e3\u306f\u904e\u53bb\u6700\u591a\u306e1,055\u4e07\u4eba!!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u30e9\u30f3\u30cb\u30f3\u30b0\u3068LTV\u306e\u95a2\u4fc2\u6027\u3068\u306f\uff1f\u30e9\u30f3\u30ca\u30fc\u4eba\u53e3\u306f\u904e\u53bb\u6700\u591a\u30011,055\u4e07\u4eba!!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u306f\u3058\u3081\u307e\u3057\u3066!!\u3000\u65b0\u3057\u304f\u30d6\u30ed\u30b0\u30e1\u30f3\u30d0\u30fc\u3068\u306a\u3063\u305f\u9ad9\u6a4b\u30b3\u30fc\u30b8\u3067\u3059\u30021\u5e74\u524d\u3088\u308a\u4f53\u91cd\u304c5kg\u3082\u5897\u3048\u3001\u5065\u5eb7\u7ba1\u7406\u3092\u5fc3\u304c\u3051\u305f\u3044\u3001\u4eca\u65e5\u3053\u306e\u9803\u3067\u3059\u3002\u3069\u3046\u305e\u3001\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3066\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u4eba\u53e3\u306f\u3001\u904e\u53bb22\u5e74\u9593\u3067\u6700\u591a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u305d\u306e\u73fe\u72b6\u3068\u5206\u6790\u3092\u304a\u5c4a\u3051\u3057\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3068LTV\u306e\u95a2\u4fc2\u6027\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"942\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-14231-1m3kvcy-1024x683.png\" alt=\"\u30e9\u30f3\u30cb\u30f3\u30b0\u3068LTV\u306e\u95a2\u4fc2\u6027\u3068\u306f\uff1f\u30e9\u30f3\u30ca\u30fc\u4eba\u53e3\u306f\u904e\u53bb\u6700\u591a\u30011,055\u4e07\u4eba\" class=\"wp-image-942\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-14231-1m3kvcy-1024x683.png 1024w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-14231-1m3kvcy-300x200.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-14231-1m3kvcy-768x512.png 768w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-14231-1m3kvcy.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">\u30e9\u30f3\u30ca\u30fc\uff08\u9867\u5ba2\uff09\u306e\u6c17\u6301\u3061\u3092\u77e5\u308b\u3053\u3068\u304c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u91cd\u8981\u306aLTV\u3068\u306f\u4f55\u304b\uff1f\u3000<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u3001LTV\u3092\u304a\u3055\u3089\u3044\u3057\u307e\u3057\u3087\u3046\u3002LTV\u3068\u306f\u300cLife Time Value\u300d\u306e\u982d\u6587\u5b57\u3067\u30011\u4eba\uff081\u793e\uff09\u306e\u9867\u5ba2\u304b\u3089\u3001\u5f97\u3089\u308c\u308b\u4fa1\u5024\uff08\u58f2\u4e0a\uff09\u306e\u7dcf\u6570\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30d4\u30fc\u30c8\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u542b\u3081\u305f\u58f2\u4e0a\u7dcf\u6570\u304cLTV\u3067\u3042\u308a\u3001\u58f2\u4e0a\u8ca2\u732e\u306b\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306f\u30b5\u30fc\u30d3\u30b9\u3084\u81ea\u793e\u88fd\u54c1\u3092\u6c17\u306b\u5165\u3063\u3066\u304f\u308c\u308c\u3070\u3001\u4f55\u5ea6\u3067\u3082\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9006\u306b\u3001\u6c17\u306b\u5165\u3089\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5148\u30ea\u30b9\u30c8\u304b\u3089\u5916\u308c\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306eLTV\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u306b\u3069\u308c\u3060\u3051\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3079\u304d\u304b\u3067\u7b97\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u5229\u76ca\u7387\u5411\u4e0a\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u4f01\u696d\u7d44\u7e54\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u4eca\u5f8c\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001LTV\u306f\u5e38\u306b\u610f\u8b58\u3059\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3068LTV\u306e\u95a2\u4fc2\u6027\u3092\u63a2\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30f3\u30cb\u30f3\u30b0\u306fLTV\u3068\u306e\u7e4b\u304c\u308a\u304c\u9ad8\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" data-id=\"943\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-16170-ia3yah-1024x668.png\" alt=\"\u7b39\u5ddd\u30b9\u30dd\u30fc\u30c4\u8ca1\u56e3\u300c\u30b9\u30dd\u30fc\u30c4\u30e9\u30a4\u30d5\u306b\u95a2\u3059\u308b\u8abf\u67fb\u5831\u544a\u66f8\u300d\uff081998\u301c2020\uff09\u3088\u308a\u4f5c\u6210\" class=\"wp-image-943\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-16170-ia3yah-1024x668.png 1024w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-16170-ia3yah-300x196.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-16170-ia3yah-768x501.png 768w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2022\/01\/image_processing20220124-16170-ia3yah.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u516c\u76ca\u8ca1\u56e3\u6cd5\u4eba \u7b39\u5ddd\u30b9\u30dd\u30fc\u30c4\u8ca1\u56e3\u3067\u8abf\u67fb\u3057\u305f\u300c \u30b3\u30ed\u30ca\u798d\u3001\u30b8\u30e7\u30ae\u30f3\u30b0\u30fb\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u5b9f\u65bd\u7387\u300d\u306b\u3088\u308b\u3068\u30012020\u5e74\u306b\u904e\u53bb\u6700\u591a\u306e1,055\u4e07\u4eba\u3002\u7537\u602714.9%\u3001\u5973\u60275.6%\u3001\u5168\u4f5310.2%\u3068\u306a\u308a\u307e\u3057\u305f\u30021998\u5e74\u3068\u306e\u6bd4\u8f03\u3067\u306f\u3001\u7537\u6027\u306f8.7%\u304b\u30896.2\u30dd\u30a4\u30f3\u30c8\u5897\u52a0\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u5973\u6027\u306f5.2%\u304b\u30890.4\u30dd\u30a4\u30f3\u30c8\u5897\u52a0\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d70\u308b\u7406\u7531\u306f\u3001\u5065\u5eb7\u7dad\u6301\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u3001\u30b9\u30c8\u30ec\u30b9\u89e3\u6d88\u3001\u8a18\u9332\u66f4\u65b0\u3001\u53cb\u9054\u4f5c\u308a\u306a\u3069\u3001\u4eba\u305d\u308c\u305e\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u904b\u52d5\u4e0d\u8db3\uff08\u30c6\u30ec\u30ef\u30fc\u30af\u306a\u3069\u306b\u3088\u308b\u51fa\u4e0d\u7cbe\uff09\u89e3\u6d88\u306b\u3001\u8eab\u8fd1\u3067\u6c17\u8efd\u306b\u59cb\u3081\u3089\u308c\u308b\u30e9\u30f3\u30cb\u30f3\u30b0\u304c\u3001\u5b9f\u65bd\u7387\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u3082\u8981\u56e0\u306e\u4e00\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30f3\u30cb\u30f3\u30b0\u306f\u3001\u4e00\u751f\u6daf\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4ed6\u306e\u30b9\u30dd\u30fc\u30c4\u3068\u6bd4\u3079\u3066\u3082\u3001\u6bd4\u8f03\u7684\u7d99\u7d9a\u3067\u304d\u308bDo\u30b9\u30dd\u30fc\u30c4\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306b\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u62e1\u5927\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u5e02\u5834\u306e\u539f\u7406\u3068\u3057\u3066\u81ea\u793e\u88fd\u54c1\u306e\u58f2\u4e0a\u3001LTV\u306e\u5411\u4e0a\u306b\u4e00\u5f79\u3092\u62c5\u3046\u306e\u3067\u3059\u3002\u5e02\u5834\u304c\u62e1\u5927\u3059\u308c\u3070\u3001CAC\uff08<strong>Customer Acquisition Cost \/ <\/strong>\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u8a00\u308f\u308c\u308b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u3082\u6291\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u306b\u3057\u3066\u3082\u3001\u30de\u30e9\u30bd\u30f3\u5927\u4f1a\u306e\u4e2d\u6b62\u30fb\u898f\u6a21\u7e2e\u5c0f\u304c\u7d9a\u304f\u30b3\u30ed\u30ca\u798d\u306b\u304a\u3044\u3066\u3001\u30e9\u30f3\u30ca\u30fc\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8d70\u308b\u697d\u3057\u307f\u65b9\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\uff08\u30a2\u30d7\u30ea\uff09\u304c\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u697d\u3057\u307f\u65b9\u3092\u5909\u3048\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u4f1a\u3084\u30a4\u30d9\u30f3\u30c8\u304c\u4e2d\u6b62\u3055\u308c\u308b\u4e2d\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u30e9\u30f3\u30cb\u30f3\u30b0\u7528SNS\u30a2\u30d7\u30ea\u304c\u4eba\u6c17\u3067\u3059\u3002Facebook\u306e\u3088\u3046\u306a\u300c\u3044\u3044\u306d\u300d\u3084\u3001GPS\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30fc\u30b9\u7d39\u4ecb\u3001\u305d\u3053\u306b\u306f\u3001\u540c\u3058\u55dc\u597d\uff08\u3057\u3053\u3046\uff09\u3092\u3082\u3064\u30e9\u30f3\u30ca\u30fc\u540c\u58eb\u304c\u3064\u306a\u304c\u308a\u3001\u52b1\u307e\u3057\u5408\u3044\u3001\u81ea\u7531\u306a\u6642\u9593\u306b\u3001\u597d\u304d\u306a\u5834\u6240\u3067\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u697d\u3057\u3080\u3068\u3044\u3046\u4e16\u754c\u304c\u51fa\u6765\u4e0a\u304c\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"swl-marker mark_yellow\">\u540c\u3058\u4fa1\u5024\u89b3\u3092\u6301\u3063\u305f\u4ef2\u9593\u540c\u58eb\u306e\u7e4b\u304c\u308a\u306f\u3001\u60c5\u5831\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001LTV\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u305d\u306e\u5c5e\u6027\u306b\u30de\u30c3\u30c1\u3057\u305f\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u7372\u5f97\u304c\u3057\u3084\u3059\u3044\u3068\u8a00\u3048\u308b\u306e\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30f3\u30cb\u30f3\u30b0\u4eba\u53e3\u3068LTV\u306e\u95a2\u4fc2\u6027\u307e\u3068\u3081<\/h3>\n\n\n\n<p 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