{"id":9738,"date":"2024-07-30T12:56:39","date_gmt":"2024-07-30T03:56:39","guid":{"rendered":"https:\/\/www.onoff.ne.jp\/blog\/?p=9738"},"modified":"2024-10-25T19:10:30","modified_gmt":"2024-10-25T10:10:30","slug":"%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%83%e3%83%88%e3%82%92%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.onoff.ne.jp\/blog\/?p=9738","title":{"rendered":"\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u30ea\u30fc\u30c1\u3057\u3088\u3046"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u306f\uff1f\u6226\u7565\u7684\u306a\u9078\u5b9a\u3068\u5206\u6790\u65b9\u6cd5\u3092\u89e3\u8aac<\/h1>\n\n\n\n<figure class=\"wp-block-image 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class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u65b9\u6cd5\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u76e4\u3068\u306a\u308b\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u5207\u306a\u63d0\u4f9b\u5148\u3092\u660e\u78ba\u5316\u3057\u3001\u4f01\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u77e5\u3089\u308c\u308bSTP\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STP\u5206\u6790\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">STP\u5206\u6790\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/span>\u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u6700\u3082\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002STP\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\u306e\u4e2d\u3067\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\u3001\u3069\u3046\u3044\u3063\u305f\u6226\u7565\u3067\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306e\u304b\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e02\u5834\u3092\u7570\u306a\u308b\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u7d30\u5206\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/span>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u6301\u3064\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3084\u7279\u6027\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69d8\u3005\u306a\u5909\u6570\u3092\u7528\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cx-crm wp-block-embed-cx-crm\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.onoff.ne.jp\/blog\/?p=3601\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u5730\u7406\u7684\u5909\u6570\u3067\u306e\u5e02\u5834\u5206\u6790<\/h4>\n\n\n\n<p>\u5730\u7406\u7684\u5909\u6570\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u5730\u57df\u3054\u3068\u306b\u5206\u3051\u308b\u624b\u6cd5\u3067\u3059\u3002\u90fd\u5e02\u90e8\u3068\u90ca\u5916\u3001\u56fd\u5185\u5e02\u5834\u3068\u56fd\u969b\u5e02\u5834\u306a\u3069\u3001\u5730\u7406\u7684\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5730\u57df\u7279\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c17\u5019\u3084\u6587\u5316\u3001\u7d4c\u6e08\u72b6\u6cc1\u306a\u3069\u304c\u5730\u7406\u7684\u5909\u6570\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4eba\u53e3\u52d5\u614b\u5909\u6570\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p>\u4eba\u53e3\u52d5\u614b\u5909\u6570\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u4eba\u53e3\u5c64\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u88fd\u54c1\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u9f62\u8005\u5411\u3051\u306e\u5546\u54c1\u3068\u82e5\u8005\u5411\u3051\u306e\u5546\u54c1\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5fc3\u7406\u7684\u5909\u6570\u306e\u5f71\u97ff<\/h4>\n\n\n\n<p>\u5fc3\u7406\u7684\u5909\u6570\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u8208\u5473\u3001\u610f\u898b\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u7684\u7279\u6027\u306b\u5fdc\u3058\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u65b9\u6cd5\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u74b0\u5883\u4fdd\u8b77\u306b\u95a2\u5fc3\u304c\u9ad8\u3044\u9867\u5ba2\u5c64\u306b\u306f\u3001\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u88fd\u54c1\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u884c\u52d5\u5909\u6570\u306e\u91cd\u8981\u6027<\/h4>\n\n\n\n<p>\u884c\u52d5\u5909\u6570\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u4f7f\u7528\u72b6\u6cc1\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u4f7f\u7528\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5fe0\u8aa0\u5ea6\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3092\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u5b9a\u671f\u8cfc\u5165\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content u-mb-ctrl u-mb-0\" data-partsID=\"9262\">\n<div class=\"c-shareBtns__message\">\n\t\t\t<span class=\"__text\">\u8cc7\u6599\u8acb\u6c42\u306f\u3053\u3061\u3089<\/span>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/index.html?id=8654\"><img decoding=\"async\" width=\"800\" height=\"180\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/12\/bnr_onoff_pack_CTA_Research.png\" alt=\"\u30ea\u30b5\u30fc\u30c1\u30d1\u30c3\u30af\" class=\"wp-image-7142\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/12\/bnr_onoff_pack_CTA_Research.png 800w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/12\/bnr_onoff_pack_CTA_Research-300x68.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2023\/12\/bnr_onoff_pack_CTA_Research-768x173.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u6307\u6a19<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-30\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u3092\u57fa\u306b\u8a55\u4fa1\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6700\u3082\u52b9\u679c\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u914d\u5206\u3057\u3001\u6700\u5927\u9650\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u4e3b\u8981\u306a\u9078\u5b9a\u6307\u6a19\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl u-mb-10\">\u512a\u5148\u9806\u4f4d<\/h3>\n\n\n\n<p>\u512a\u5148\u9806\u4f4d\u306f\u3001<span class=\"swl-marker mark_yellow\">\u8907\u6570\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\u3092\u9078\u5b9a\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3067\u3059<\/span>\u3002\u4f01\u696d\u306f\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u914d\u5206\u3057\u3001\u6700\u3082\u9ad8\u3044ROI\uff08ReturnonInvestment\uff09\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3001\u7af6\u4e89\u72b6\u6cc1\u3001\u7d4c\u6e08\u7684\u306a\u898b\u901a\u3057\u306a\u3069\u591a\u69d8\u306a\u8981\u7d20\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u512a\u5148\u9806\u4f4d\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading u-mb-ctrl 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class=\"__text\">\u8cc7\u6599\u8acb\u6c42\u306f\u3053\u3061\u3089<\/span>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.onoff.ne.jp\/forms\/corporate\/index.html?id=8674\"><img decoding=\"async\" width=\"800\" height=\"180\" src=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/02\/bnr_onoff_minpro.png\" alt=\"\u307f\u3093\u306a\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\" class=\"wp-image-7470\" srcset=\"https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/02\/bnr_onoff_minpro.png 800w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/02\/bnr_onoff_minpro-300x68.png 300w, https:\/\/www.onoff.ne.jp\/blog\/wpcms\/wp-content\/uploads\/2024\/02\/bnr_onoff_minpro-768x173.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 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